Demand Side Platform, Machine Learning and Pharmaceuticals

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Demand Side Platform

Machine Learning

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The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

DECEMBER 13, 2024

.” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. The suite includes products for targeting and measurement on CTV, machine learning-based campaign optimisation models, and performance reporting tools.

Ad Tech

Ad Tech Media Brand Lift Audience

The role of AI in programmatic advertising

illumin

JULY 5, 2024

That means making machines that can do intellectual tasks that humans can do such as reading and understanding text, understanding language, sensing external environments, etc. AI lets machines learn by detecting patterns in data and making predictions from those patterns.

Machine Learning

Machine Learning Advertising Demand Side Platform Pharmaceuticals

AdTech Trends

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

The role of AI in programmatic advertising

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