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The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches ‘Complete TV’

VideoWeek

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. Read more on VideoWeek. percent in 2024, according to Campaign’s analysis, the first drop since the pandemic.

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Best Guide to Display Lumascape [2023]

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Related Read : [link]. Demand-Side Platforms (DSP). Data Management Platforms (DMP). Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. With Demand-Side platforms, you can design campaigns, select a date, target the specified niche, & set the final prices easily.

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The WIR: Netflix Joins the Upfronts, The Trade Desk Launches a First-Party Data Hub, and Publishers Report Worries for 2023

VideoWeek

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion.

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The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

VideoWeek

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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