SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. These platforms are usually connected to multiple ad exchanges and multiple ad networks.

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Ad Exchange Ad Inventory Ad network Ad Space 64

illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

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illumin

DECEMBER 14, 2023

These include (but are not limited to): demand-side platforms (DSP) or sell-side platforms (SSP), data platforms (like Google, Amazon, and Facebook), game streaming broadcasters (like Twitch, Facebook Gaming, and YouTube Gaming), video game creators and publishers, and other digital content publishers like (like YouTube or Spotify).

Advertising 52

Advertising Marketing Banner Pop-Up 52

Digiday

OCTOBER 9, 2022

So before me and you even get excited about taking a data segment pushing into the demand side platform to be bought. . “You need to make sure you have the data privacy regulation, governance, and compliance framework within your organization to handle process and use that data. ” The rise of second-party data.

Marketing 80

Marketing Demand Side Platform Data Management Platform Retail 80

Digiday

DECEMBER 20, 2022

Before Musk’s Twitter takeover tore apart the social media orthodoxy, it was the iPhone manufacturer that was upsetting the Applecart. Earlier this year Digiday revealed how Apple was seeking talent to build a demand-side platform — one of the most egregious of advertising technologies, according to Apple’s public proclamations.

Ad Tech 69

Ad Tech Demand Side Platform Media GDPR 69

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The Trade Desk did not comment.

Retail 52

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VideoWeek

NOVEMBER 22, 2024

Starting next year, the OS will be deployed by smart TV original equipment manufacturers (OEMs), as well as streaming TV aggregators. FreeWheel and Adlook Partner on Access to CTV Supply Video tech firm FreeWheel has partnered with Adlook, a demand-side platform (DSP), to grant marketers access to CTV and online video inventory.

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Marketing Media Ad Tech Entertainment 52

InMobi

SEPTEMBER 6, 2018

For example, let’s say a major headphones manufacturer wants to target hip-hop fans between the ages of 18 and 24. Fear not, as this is where a demand-side platform (DSP) comes into play. An ad exchange is like a bridge: through it, you suddenly gain access to many different options.

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Agency Advertising Ad Exchange Mobile Ads 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Google claims that these agreements do not bar the manufacturers from promoting rival search engines.

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Ad Tech Media Agency Advertising 98

VideoWeek

FEBRUARY 23, 2024

Billion Vizio Acquisition US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 The companies are aiming to grow their revenues by making it easier for advertisers to buy programmatically across their offerings, while driving technical innovation in ad sales. Read more on VideoWeek.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Smart-Hub

JANUARY 4, 2023

White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. WL platforms can be easily compared to already existing programmatic platforms; the difference is that such a platform, in fact, is the property of the brand.

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Banner Pop-Up Video Ads Ad Exchange 40

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

VideoWeek

AUGUST 23, 2024

Nexxen Makes ACR Data Available on The Trade Desk Nexxen’s automatic content recognition (ACR) data is now available on The Trade Desk demand-side platform, under a new partnership announced on Wednesday. The data will be available on the DSP in the UK, US, Canada and Australia.

Ad Tech 93

Ad Tech Cookies Agency Media 93

VideoWeek

FEBRUARY 16, 2024

Adform Joins Science Based Targets Initiative for Carbon Reduction Adform, a demand-side platform (DSP), has joined the Science Based Targets initiative (SBTi), aligning the DSP with the group’s near-term emission reduction targets. Paramount Global is currently eyeing a sale, with Skydance Media, Warner Bros.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

MAY 5, 2023

Unruly Announces FAST Partnership with TCL FFALCON Tremor International’s supply-side platform Unruly has sealed a partnership with TV manufacturer TCL’s FFALCON smart TV platform, which will see Unruly monetise content on TCL’s free ad-supported streaming TV (FAST) channel the TCL Channel.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

MARCH 17, 2023

UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” Publicis handles a lot of Ferrero’s EMEA business, including the UK, Ireland, and Ferrero’s home market of Italy.

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VideoWeek

MAY 26, 2023

“DV will continue to collaborate with streaming platforms and device manufacturers across the industry to eliminate signal issues that lead to TV off and other quality challenges,” said DV CPO Jack Smith. Shutterstock to Acquire Giphy From Meta Shutterstock has agreed to acquire GIF company Giphy from Meta.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

MAY 12, 2023

In this week’s Week in Review: Linda Yaccarino is reportedly set to take the top job at Twitter, Meta Launches an AI sandbox, Jeff Green says SPO drama is mostly manufactured, and Disney rethinks its streaming strategy.

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Advertising Entertainment Media Non-Profit 52

VideoWeek

JUNE 28, 2024

.” The Week in Tech Freely Expands Smart TV Lineup with Toshiba, Sharp and Panasonic Freely, the collaborative streaming service from the UK broadcasters, has announced partnerships with four more major smart TV manufacturers, making the connected TV app available on new Toshiba, Sharp, Panasonic and Metz models.

Retail 52

Retail Media Agency Cookies 52

VideoWeek

JULY 29, 2022

Streaming hardware manufacturer Roku also reported a “significant slowdown” in TV ad spend during the quarter. This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. The Week in Tech.

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