Digiday

JANUARY 10, 2023

This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. and Roku’s primary CTV platform rivals — Amazon and Google — are making inroads internationally, while Roku’s business has concentrated on North America and parts of Europe.

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68

illumin

DECEMBER 14, 2023

Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. By implementing playable ads, advertisers can expect lower uninstall rates and increased user retention.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Smart-Hub

JANUARY 4, 2023

What is a White Label ad exchange? White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. The Supply Side Platform (SSP) is the primary inventory aggregator in programmatic advertising. It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

MARCH 14, 2025

The Trade Desks First CTV OS Client Sonos Abandons its Hardware Plans Sound systems manufacturer Sonos has abandoned its plans to create a new CTV hardware device, The Verge has reported, despite having spent months developing the product.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. Snapchat is also rolling out ads in Spotlight, its explore tab, for advertisers globally. Snapchat says First Story could reach up to 50 million users in the US daily.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020.

Marketing 52

Marketing Media Entertainment Agency 52