Martech

AUGUST 5, 2024

of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29 The post Why marketers must combat the hidden threat of MFA sites appeared first on MarTech. Of the $88 billion spent on open web programmatic ads, $22 billion is wasted. The study found that: Only $0.36 going to ad-tech fees and $0.35

Marketing 114

Marketing Demand Side Platform Audience Impressions 114

Martech

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. The post Scaling local advertising with automation in the new media landscape appeared first on MarTech. to engage hyperlocal audiences more effectively.

Media 112

Media Advertising Ad Ops Non-Profit 112

Martech Series

AUGUST 11, 2022

is comprised of the demand side platform, Sabio; real-time measurement and attribution platform, App Science; and streaming TV technology pioneer, Vidillion. “Sabio’s platform provides clients with a greater understanding of performance at a household level in a privacy compliant way. Pre-Seed Funding.

MarTech 90

MarTech Demand Side Platform Machine Learning Advertising 90

Martech Series

AUGUST 11, 2022

Additionally, the identity solution has been integrated with over 10 demand-side platforms and 33Across has increased its publisher base by 25% with partners like DailyMail, Shinez, and Factinate. Congratulations to the entire 33Across team on winning ‘Best Display Advertising Platform.'”

Display Advertising 79

Display Advertising MarTech Advertising Demand Side Platform 79

Martech

SEPTEMBER 13, 2023

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Get MarTech! In your inbox.

Retail 120

Retail Media Demand Side Platform Viewability 120

Martech

FEBRUARY 1, 2024

These responses are shared through a hub on the IAB Diligence Platform, which is open to both IAB members and non-members. Digital advertisers can use this tool to evaluate the compliance of demand-side platforms (DSPs), while publishers can use the platform for supply-side adtech platforms (SSPs).

Demand Side Platform 114

Demand Side Platform MarTech Advertising Marketing 114

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? One example of a company entering the DSP market is MarTech company Zoomd Technologies.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

DECEMBER 5, 2023

of every dollar that enters a demand-side platform (DSP) reaches a consumer. Get MarTech! The post ANA study finds 25% of programmatic ad dollars are wasted appeared first on MarTech. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 Where does it go?

Demand Side Platform 108

Demand Side Platform Viewability Impressions Ad Tech 108

Martech Series

AUGUST 31, 2022

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields. The post Loop Media Partners With Hivestack appeared first on MarTech Series.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Martech Series

JANUARY 5, 2023

The new PMPs with Scope3 data, also known as Green Media Products, are now available globally through any demand side platform connected to the Yahoo SSP, including Yahoo’s own industry-leading DSP. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation.

Demand Side Platform 90

Demand Side Platform Advertising Impressions Media 90

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. ” She added, “There was an ambition to build out a measurement and analytics martech team.” Learn more here.

Entertainment 111

Entertainment Marketing Data Management Platform Demand Side Platform 111

Martech Series

JULY 11, 2022

This partnership will enable AXES to connect the Hivestack supply side platform (SSP) to the AXES omnichannel demand side platform (DSP) to broadcast premium, programmatic DOOH cross-channel media campaigns on a global scale to the more than 25,000 AXES DOOH screens as well as push content to the mobile applications in the AXES APP Store.

Demand Side Platform 82

Demand Side Platform MarTech Ad Tech Marketing 82

Clearcode

NOVEMBER 21, 2022

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. . appeared first on Clearcode | Custom AdTech and MarTech Development.

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

Martech Series

JULY 21, 2022

MediaMath, the leading global independent demand-side platform, announces two new appointments to its leadership team, Sylvain Le Borgne as its Chief Partnership Officer and Head of Data & Analytics and Andy Ellenthal as Executive Vice President of Sales and Client Services.

Demand Side Platform 94

Demand Side Platform MarTech Media Advertising 94

Martech Series

JUNE 21, 2022

Marketing Technology News: OpenX Names Industry Veteran Geoff Wolinetz to Oversee Demand-Side Platform Relationships. Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow.

Demand Side Platform 89

Demand Side Platform Retail MarTech Marketing 89

Martech

OCTOBER 13, 2022

They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. Get MarTech! The post Lowe’s and Yahoo team up for retail media partnership appeared first on MarTech. Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network.

Retail 98

Retail Media Demand Side Platform Ad network 98

Martech Series

JUNE 22, 2022

Account-Based Demand Side Platform (DSP). Account-Based Orchestration Platforms. Marketing Technology News: MarTech Interview with Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick. Marketing Account Intelligence. Account-Based Marketing Account Intelligence. Account-Based Attribution.

Demand Side Platform 74

Demand Side Platform Account-Based Advertising MarTech Marketing 74

Martech

MAY 2, 2022

It will allow anyone “to unlock advanced targeting, performance insights, and attribution for the many advertisers who don’t have existing [demand-side platform] relationships,” Krishan Bhatia, NBCU president said in a statement. The goal is to make Peacock more accessible for local and small- and medium-sized businesses.

Geo targeting 103

Geo targeting Demand Side Platform Audience Ad Tech 103

Martech Series

JANUARY 11, 2023

In 2022, DeepIntent experienced triple-digit growth in CTV investment on its demand side platform, making CTV one of the fastest-growing channels for the hundreds of pharmaceutical brands now using the DeepIntent Healthcare Advertising Platform. Being recognized as a Best Place to Work by Crain’s New York Business.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. It operates with any demand-side platform (DSP) and can analyze speech, detect unsuitable content, and identify competitive keywords in advertisements streamed on Loop TV.

Demand Side Platform 98

Demand Side Platform Marketing MarTech Media 98

Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. Start building a data-driven martech stack. The post How marketers can build a data-driven stack appeared first on MarTech. Processing.Please wait.

Marketing 117

Marketing Data Management Platform Demand Side Platform MarTech 117

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. Ciprian joins Cognitiondigital.io

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Martech Series

NOVEMBER 29, 2022

AIDEM today announces the global availability of its privacy-first Demand Side Platform (DSP) as well as a new partnership with FouAnalytics, to help clients improve campaign effectiveness while detecting and mitigating ad fraud and waste.

Demand Side Platform 86

Demand Side Platform Cookies Ad Tech MarTech 86

Clearcode

AUGUST 4, 2022

Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services. Which Types of Companies Can Build Self-Serve Advertising Platforms? Self-serve ad platforms can be used by different types of businesses, such as: AdTech Platforms.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

Martech Series

NOVEMBER 22, 2022

Leading independent platform recognized for the strength of its demand side platform. Adform , the only global, independent, and fully integrated advertising platform built for modern marketing, is honored to accept the award for “Best DSP” from the 2022 Adweek Readers’ Choice: Best of Tech awards.

Demand Side Platform 74

Demand Side Platform eCommerce MarTech Communications 74

Martech Series

JUNE 14, 2022

Lexicon has created an addressable infrastructure that allows demand partners and publishers to continue to transact programmatically without cookies. Since its launch, publisher adoption has grown over 100% and over 10 demand-side platforms have since integrated to target cookieless supply.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

Martech Series

JUNE 15, 2022

Additionally, nearly two-thirds (65%) of all impressions served today via DeepIntent’s demand side platform (DSP) are optimized toward higher audience quality and prescription (script) performance, meeting healthcare marketers’ demand for technology that can deliver quantifiable results. .

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech Series

JULY 29, 2022

Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone. Marketing Technology News: The Rapid Rise of Martech — And How to Choose Tools that Will Make an Impact. The post Creating a Cookieless Future Today appeared first on MarTech Series. Putting the People First.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

Martech Series

OCTOBER 17, 2022

With the expanded partnership, Yahoo’s demand-side platform (DSP) customers can now activate TV usage data from millions of DIRECTV households to optimize planning, activation and measurement of digital campaigns across DIRECTV and non-DIRECTV inventory.

Advertising 87

Advertising Demand Side Platform MarTech Marketing 87

Martech Series

MARCH 1, 2023

In the third stage of the process, the streamlined creatives are served using Hawk’s omnichannel demand side platform (DSP), optimised by the operations team to find the most energy-efficient and sustainable impressions it can buy.

Demand Side Platform 76

Demand Side Platform ROI Impressions MarTech 76

Martech

SEPTEMBER 30, 2021

Integrate with a variety of martech and ad tech software, including CRM, marketing automation, customer service software, ad servers, demand-side platforms and the like. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

Martech Series

JANUARY 19, 2023

Working within the rapidly expanding VeraViews sales team, David will lead demand sales, onboarding Supply Side Platforms (SSPs), Demand Side Platforms (DSPs) and Digital Advertising Networks into the VeraViews end-to-end ad stack. Marketing Technology News: Message, Frequency, Delivery – which is #1?

Demand Side Platform 82

Demand Side Platform MarTech Media Advertising 82

Martech Series

AUGUST 26, 2022

The data presented in the report was collected from the record of payments OAREX received from companies, which include ad networks and exchanges, Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), media buyers, advertisers, and ad agencies, across the digital media and advertising ecosystem.

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

Martech Series

NOVEMBER 21, 2022

Yahoo ConnectID also directly integrates with leading data management platforms (DMPs) and customer data platforms (CDPs) to ingest and activate against third-party data. Marketing Technology News: MarTech Interview with Dan Silver, CMO at ZineOne.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech Series

OCTOBER 18, 2022

Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy. The post ActionIQ Introduces Customer Experience Solution for Acquisition Marketing Powered by First-Party Data appeared first on MarTech Series.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

Martech Series

MAY 31, 2022

Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

Demand Side Platform 84

Demand Side Platform Audience ROI Cookies 84