Martech

AUGUST 5, 2024

The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement. of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29 The study found that: Only $0.36 Processing.

Marketing 115

Marketing Demand Side Platform Audience Impressions 115

Martech

SEPTEMBER 13, 2023

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Get MarTech! In your inbox.

Retail 121

Retail Media Demand Side Platform Viewability 121

Martech

DECEMBER 5, 2023

of every dollar that enters a demand-side platform (DSP) reaches a consumer. goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. Get MarTech! Where does it go? goes toward fees to ad-tech intermediaries. Another $0.35 In your inbox.

Demand Side Platform 108

Demand Side Platform Viewability Impressions Ad Tech 108

Martech

JANUARY 3, 2024

Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Non-viewable impressions. Dig deeper: 2024 Predictions: Advertising and digital media Get MarTech! In your inbox.

Advertising 125

Advertising Impressions Demand Side Platform Conversion 125

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Clearcode

AUGUST 13, 2023

Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP). What’s also important to mention is viewability. appeared first on Clearcode | Custom AdTech and MarTech Development. The post What Is In-App Mobile Advertising and How Does It Work?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Adtech comprises two primary platforms: demand and supply-side. Demand-side platforms. In other words, adtech is for media buys, and martech is for customer personalization.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121