Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Digiday

AUGUST 2, 2022

The post Apple is building a demand-side platform appeared first on Digiday. For some time now, Apple has given the impression that it doesn’t like online advertising.

Demand Side Platform 101

Demand Side Platform Impressions Advertising Media 101

Adweek

AUGUST 15, 2024

A new partnership between Yahoo and Vibenomics allows advertisers to bid on inventory through Yahoo's demand-side platform that reaches shoppers' ears as they walk through a retail store. Brands can now buy in-store audio ads through Yahoo. Vibenomics powers audio ads that play over speakers in retailers' stores.

Demand Side Platform 321

Demand Side Platform Retail Advertising Media 321

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. Which processes should we automate to scale up localized campaigns profitably?

Media 113

Media Advertising Ad Ops Non-Profit 113

Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House. Fledge, or first.

Cookies 279

Cookies Demand Side Platform Ad Tech Media 279

Adweek

MAY 10, 2023

Sustainability-focused programmatic data consultancy Scope3 has developed a new tool for demand-side platforms looking to find the most sustainable and efficient route to media: Climate Shield.

Demand Side Platform 264

Demand Side Platform Media 264

Adweek

DECEMBER 11, 2022

In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still.

Demand Side Platform 264

Demand Side Platform Retail Marketing Media 264

Adweek

JANUARY 27, 2025

Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today. Amazon wants to prove that its video ads actually work.

Demand Side Platform 267

Demand Side Platform Video Ads Ad Targeting Audience 267

Adweek

JUNE 13, 2023

Yahoo and attention vendor Adelaide are letting advertisers buy high-attention pre-bid segments through the Yahoo demand-side platform, according to Yahoo chief revenue officer Elizabeth Herbst-Brady.

Demand Side Platform 277

Demand Side Platform Advertising Media 277

Martech Series

SEPTEMBER 30, 2022

FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering.

Demand Side Platform 82

Demand Side Platform Audience MarTech Cookies 82

Digiday

FEBRUARY 13, 2023

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. By 2024, it will account for just shy of 10% of U.S.

Demand Side Platform 92

Demand Side Platform Conversion Audience Agency 92

Martech

JANUARY 22, 2025

These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. Smaller platforms. Amazon DSP.

CPM 110

CPM Demand Side Platform Media Impressions 110

Digiday

MARCH 4, 2025

The tech behemoth announced a flurry of announcements and new tools, including a complete overhauling of its demand-side platform (DSP). Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Amazons UnBoxed event last November revealed the writing on the wall.

Ad Tech 77

Ad Tech Demand Side Platform Media Marketing 77

Digiday

FEBRUARY 20, 2025

Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad techs role in monetizing child sexual abuse material (CSAM) and other problematic content.

Demand Side Platform 80

Demand Side Platform Ad Tech Media Marketing 80

Marketing Tech News

FEBRUARY 13, 2024

Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Read more » The post Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative appeared first on Marketing Tech News.

Demand Side Platform 65

Demand Side Platform Media Advertising Marketing 65

Martech

AUGUST 5, 2024

The Association of National Advertisers (ANA) highlighted significant financial implications in their Programmatic Media Supply Chain Transparency Study. of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29 to low-quality media like invalid traffic (IVT) and MFA inventory.

Marketing 115

Marketing Demand Side Platform Audience Impressions 115

Martech

SEPTEMBER 13, 2023

Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. The platform also offers closed-loop measurement, which lets advertisers quickly determine campaign effectiveness.

Retail 121

Retail Media Demand Side Platform Viewability 121

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Inventory Audience 52

Digiday

FEBRUARY 5, 2025

Amazon Ads is further opening up to third parties, signing partners to its latest beta program, which involves its demand-side platform telling them what supply it needs and when it needs it more efficiently than historical practices. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 66

Demand Side Platform Advertising Ad Inventory Ad Tech 66

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click.

CPC 111

CPC Demand Side Platform CPM Media 111

illumin

SEPTEMBER 19, 2024

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Supply-side platforms (SSP): The other end of the spectrum – publishers use SSPs to manage and sell ad space on their own apps or websites.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

AdExchanger

JANUARY 17, 2023

The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently. The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger.

Demand Side Platform 130

Demand Side Platform Manufacturing Advertising Cookies 130

Digiday

MARCH 13, 2025

This ambitious goal affects publishers, agencies, demand-side platforms and supply-side platforms. Scope3 CEO Brian OKelley described it as a universal custom algorithm platform for custom algorithms across direct buys and via programmatic ads through SSP curation or deployment within a DSP.

Ad Tech 53

Ad Tech Demand Side Platform Agency Media 53

AdExchanger

AUGUST 4, 2022

Nico NeumannAssistant Professor & FellowCentre for Business Analytics at Melbourne Business School“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Continue reading » The post Will Apple Be The New Ad Tech Challenger?

Ad Tech 122

Ad Tech Demand Side Platform Media Advertising 122

Digiday

FEBRUARY 9, 2025

Last week, Netflix unveiled the European rollout of its programmatic beta program involving tie-ups with demand-side platforms Google and The Trade Desk, among others, that will go into effect later this month. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 57

Demand Side Platform Ad Tech Media Marketing 57

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Digiday

SEPTEMBER 12, 2023

The burgeoning world of retail media holds great potential for advertisers looking to connect with consumers and better understand their shopping habits. But with so many retailers getting into the retail media business in the last few years, it’s become a chaotic marketplace — albeit one with more than $100 billion in potential ad spend.

Retail 94

Retail Demand Side Platform Media Banner 94

Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. Dig Deeper: Why we care about retail media networks. Off-site media. Brand engagement.

Retail 98

Retail Media Demand Side Platform Ad network 98

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Click Through Rate 92

Click Through Rate Demand Side Platform Agency Media 92

Digiday

MARCH 24, 2024

But boy, does it have its work cut out, even if buyers demonstrate a clear desire for greater choice when it comes to demand-side platforms. Perceptions of its demand-side platform aren’t great, to say the least. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 94

Demand Side Platform Ad Tech Media Advertising 94

Digiday

APRIL 2, 2023

According to some critiques, this amounts to disintermediation as OpenPath involves the industry’s leading demand-side platform building direct relationships with publishers — traditionally, the domain of supply-side platforms. that the other side of the market has spent years specializing in.”

Media 99

Media Demand Side Platform Ad Tech Agency 99

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Users receive tailored recommendations based on data from website analytics, competitor analysis, brand sentiment social media performance.

MarTech 78

MarTech Demand Side Platform Machine Learning Conversion Rate 78

Advendio

NOVEMBER 28, 2022

In this blog post, we’ll showcase the most important integrations for media buying & selling included in the ADvendio ONE solution that we’re looking forward to introducing to our clients for 2023 and beyond. Media Buying Connections for More Effective Campaigns. Xandr Invest. Google Display & Video 360.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Digiday

JUNE 14, 2024

The Trade Desk and Yahoo are entering the eleventh hour of crisis talks concerning how the latter labels its media inventory in a dispute that could result in the former party cutting advertisers’ access to Yahoo’s video content. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Demand Side Platform 95

Demand Side Platform Media Advertising Marketing 95

InMobi

MARCH 11, 2025

A bespoke loyalty approach integrates paid media, organic engagement, and proprietary platforms to ensure seamless engagement across touchpoints. Also helping identify right platform. Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Digiday

JULY 2, 2024

According to sources, media buyers can still buy Yahoo video inventory using The Trade Desk following a weeks-long dispute, including marketplace suspensions. Last month, the industry’s largest demand-side platform began notifying buyers, informing them it was considering moves to limit access to Yahoo’s inventory.

Demand Side Platform 98

Demand Side Platform Ad Space Video Ads Media 98

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108