Martech

JANUARY 3, 2024

Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Non-viewable impressions. Dig deeper: 2024 Predictions: Advertising and digital media Get MarTech! The ad is on the wrong site.

Advertising 125

Advertising Impressions Demand Side Platform Conversion 125

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

VideoWeek

NOVEMBER 8, 2024

Discovery (WBD) is losing money from its linear TV business as revenues transition to its streaming operations, according to the US media giant. “Our readers are more conscious than ever of their media choices. WBD Streaming Gains Fail to Offset TV Losses Warner Bros.

Ad Tech 52

Ad Tech Media Agency Audience 52

InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. digital media dollars by 2017, or $7.43

Demand Side Platform 52

Demand Side Platform Rich Media Mobile Ads Viewability 52

Martech

MARCH 15, 2022

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. Demand-side platforms.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Digiday

SEPTEMBER 22, 2022

In this week’s Media Briefing, the Digiday media team recaps the top challenges and areas of innovation that publishing executives discussed during this week’s Digiday Publishing Summit. The Digiday Media Team. There’s this conflation between the affiliate business and direct business for media.”. “A This quarter sucks’.

Media 68

Media Cookies Conversion Rate Affiliates 68

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Basis

NOVEMBER 12, 2024

DOOH advertising is defined as any digital advertising media that people encounter outside of their homes and not on user-owned devices like smartphones or tablets. Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Digiday

OCTOBER 25, 2022

The frustratingly, drawn-out timeline is typical of a sector of the industry that high-profile marketers have labeled “murky at best” despite the meteoric rise of programmatic media trading in recent years. However, now tech vendors, particularly those that offer both buy- and sell-side services are in the crosshairs.

Ad Tech 86

Ad Tech Demand Side Platform Non-Profit Viewability 86

InMobi

SEPTEMBER 19, 2019

Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q2 2019, we saw, on average, video completion rates of around 80% and viewability of 91% via private marketplace deals. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? This gives advertisers the ability to buy media across multiple ad exchanges. What do you look for in demand-side platforms? Let us know on social media!

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

InMobi

OCTOBER 27, 2020

Conversely, publishers should also review the depth of demand side coverage, for example, the global and local coverage of advertisers, the direct demand-side platform (“DSP”) relationships, preferred partnership status with leading agencies, etc.

Viewability 52

Viewability Demand Side Platform Pop-Up GDPR 52

Digiday

JULY 24, 2022

And business is booming — at least it is if that study from media management firm Ebiquity, programmatic consultancy Jounce Media and brand suitability business DeepSee is to be believed. Now it’s 20%, per Jounce Media, which has been following the flow of media dollars to these sites since 2020.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

VideoWeek

MAY 31, 2024

In this week’s Week in Review: Dentsu revises its ad growth forecast, OpenAI signs new publisher deals, and PwC bows out of the media advisory business. Dentsu also expects strong growth for retail media (+32 percent YoY) and online video (+6.7 percent in 2023. Global ad spend is projected to reach $754.4

Media 52

Media Agency Audience Cookies 52

Basis

MARCH 7, 2023

DOOH advertising is defined as any digital advertising media that people encounter outside of their homes. Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Let’s dive in.

Advertising 97

Advertising Pop-Up Impressions Demand Side Platform 97

Monetize More

JANUARY 18, 2023

It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences. It resulted in online media evolving into premium and remnant ad inventories. Which created the term programmatic to categorize the industry.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

APRIL 12, 2024

Applicable to different types of content (including but not limited to ads, articles, videos, social media posts, etc.), Viewability and Fraud Detection Fake impressions and clicks mislead campaign analytical data and prevent marketers from adopting their strategies correctly while also decreasing ROI. Affinity index.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. They act as global agencies by handling everything from branding through media buying to creative development.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

InMobi

JULY 8, 2021

Optimize for metrics like viewability, click-through rates (CTR), video completion rates (VCR), etc. Just about all demand-side platforms (DSPs) now support SKAdNetwork, including InMobi DSP. For advertisers that measure success through media-focused KPIs like CTR and VCR, nothing changes.

Click Through Rate 52

Click Through Rate Demand Side Platform Audience Machine Learning 52

InMobi

APRIL 4, 2019

Different Types of Programmatic Media Buying When it comes to buying and selling programmatically, there are a few ways deals can be structured and managed. First, a brand or their agency decides to spend some amount of money on programmatic media buying. Let us know on social media! How precisely do ads end up going live?

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). That was seven years ago! In the process, thousands of servers are springing into action, requiring electricity to realize each ad call.

Demand Side Platform 80

Demand Side Platform Impressions Education Ad Server 80

Single Grain

JULY 18, 2023

But programmatic advertising streamlines the process of media buying, making it more efficient. Through demand-side platforms (DSPs), advertisers participate in real-time auctions for ad spaces. Knowing these pillars will help you understand how automated digital media campaigns work.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Today, only 33 percent of advertisers say they can accurately demonstrate and report the financial return on their programmatic media spend (Media Math). But what is holding them back from demanding transparency?

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

InMobi

DECEMBER 13, 2019

Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. For mobile media and gaming companies, you’ll continue to see more sophisticated app install campaigns based on interactive/playable ads and rewarded video,” Yory said. In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings. Total revenues for the telco increased 0.7

Video Ads 52

Video Ads Impressions Viewability Media 52

Monetize More

APRIL 13, 2023

An example would be as follows: A visitor visits Forbes.com, and within a few milliseconds the header bidding code gets executed, makes a call to the demand partners the publisher is signed up with (AppNexus, etc.) The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. Multi-channel DSP Hawk Platform has announced a global partnership with Azerion’s SSP Improve Digital.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). To improve scalability and gain access to more audiences, publishers need to alternate and optimize their media buying. Programmatic deals for publishers. Social Ads.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). That was seven years ago! In the process, thousands of servers are springing into action, requiring electricity to realize each ad call.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). That was seven years ago! In the process, thousands of servers are springing into action, requiring electricity to realize each ad call.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). That was seven years ago! In the process, thousands of servers are springing into action, requiring electricity to realize each ad call.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). That was seven years ago! In the process, thousands of servers are springing into action, requiring electricity to realize each ad call.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. Advertisers register on the demand side DSP or ad exchange; after that, they can participate in automated media trading. In other words, RTB is always programmatic because it is an algorithmic auction.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. The DSP allows for activation and measurement across multiple media channels. It later changed the name to Verizon Media Group.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69