Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. digital media dollars by 2017, or $7.43

Demand Side Platform 52

Demand Side Platform Rich Media Mobile Ads Viewability 52

Brid.tv

DECEMBER 20, 2022

There are several major players in the mobile advertising ecosystem. On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. So what does the process of mobile advertising actually look like?

Advertising 75

Advertising CPM Mobile Ads CPC 75

Adtelligent

JULY 19, 2022

Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. The continuous growth of mobile ad spending. In-app ads over mobile web ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. billion in an all-stock deal.

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

DECEMBER 13, 2019

Increasing effectiveness of mobile-first ad creatives: As Srinivas KC, the VP and GM of InMobi DSP, has previously noted , in-app ads historically have looked an awful lot like desktop ads. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments.

Advertising 52

Advertising Banner Marketing Rich Media 52