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By using automation, personalized ads can be triggered when customers opt into location sharing on a mobile app. When combined with demographics and customer intelligence from app activity and mobilesearch behavior, the location data becomes even more powerful. Goetargeting also helps establish authority and brand loyalty.
Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Mobilesearch advertising is on the rise.
According to Irina Kovalenko of SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. 5 ) Personalization.
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