AdvertiseMint

OCTOBER 24, 2023

This exchange then evaluates the user data and matches it with the criteria set by advertisers on demand-side platforms. Within milliseconds, the highest bidding ad from the advertisers is selected and displayed to the user. This real-time bidding is just one type of programmatic advertising.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. You can create ads to match the form and function of the platform on which they appear, making them less disruptive and more engaging. These ads also help to bypass ad-blocking software.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Monetize More

JUNE 13, 2023

While publishers can independently focus on improving user engagement, optimizing site speed, and exploring alternative revenue streams such as native advertising or sponsored content, an adtech partner can bring specialized expertise, resources, and technologies to the table.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Lemonads

NOVEMBER 29, 2020

Native Ads Native advertising is the use of paid ads that match the look, feel, and function of the media format in which they appear. Simply put, native advertising is paid content. Increased engagement with more interaction. Enhanced targeting with precise targeting. With better results.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Brid.tv

DECEMBER 20, 2022

There are several major players in the mobile advertising ecosystem. On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. So what does the process of mobile advertising actually look like?

Advertising 75

Advertising CPM Mobile Ads CPC 75

VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. You can read industry reaction to the decision here. The Week in TV.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. In addition, videos can be placed on outdoor screens (DOOH advertising). Also, the video format is used in advertising in-game apps (rewarded video).

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 Here, we define what native advertising is and unpack what it looks like, how it can drive performance, and what the future holds for the medium.

Native Advertising 94

Native Advertising Advertising Demand Side Platform Video Ads 94

Basis

JULY 23, 2024

In many ways, native advertising is the veritable chameleon of the digital marketing world. It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns—so much so that US native ad spend accounted for almost 60% of total display ad spending last year.

Native Advertising 59

Native Advertising Advertising Display Advertising Demand Side Platform 59

Clearcode

APRIL 26, 2022

This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting. Next, we have social media advertising.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Single Grain

NOVEMBER 28, 2023

According to SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Among the many options available, some of which we mentioned here, marketers have found native advertising.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Clearcode

JANUARY 22, 2023

Source: Clearcode Third-party cookies have been the backbone of programmatic advertising for over a decade. Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

VideoWeek

FEBRUARY 10, 2023

The firm will shutter its native advertising platform Gemini and its supply-side platform (SSP). Yahoo intends to use its new partnership with Taboola to sell native advertising on its own content instead. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

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Ad Tech Ad Server Media Agency 52