Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From there, all you have to do is submit a programmatic bid through your DSP to place your ad on any contextually relevant pages and/or environments. .

Advertising 95

Advertising Cookies CPM Retargeting 95

Brid.tv

NOVEMBER 4, 2022

So we have established that video header bidding is more time-efficient for all parties and more profitable for publishers. The main purpose of video header bidding, or header bidding in general, is to allow multiple demand sources to bid on the same piece of inventory at the same time. How Does Video Header Bidding Work?

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Adtelligent

JUNE 9, 2021

Supply Side Platform (SSP) can totally replace the ad management on the website and app. Demand Side Platform (DSP) makes the advertiser’s life easier. Both SSP and DSP platforms clients can be set up separately or jointly. This is not very fair towards us. How does Adblock Bypass work. «We

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. A few of the key criteria to consider include: Type of inventory access (banner, native or video; in-app or mobile web; gaming or non-gaming). This ensures a non-overlapping audience. How do you choose between them?

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. Net profit rose from $15 million to $18 million, while revenues fell by 11 percent year over year. The Week For Agencies.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Digiday

FEBRUARY 28, 2023

This is when it expects its finances to take a turn for the better on the back of more ad spending, better profitability thanks to cost cuts and optimization to its tech. Remember, the reason an SSP is valuable (at least to a demand-side platform like The Trade Desk) is that it works as a buffer to having to work with multiple publishers.

Ad Tech 68

Ad Tech Finance Demand Side Platform Non-Profit 68

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. And sales are very good. 2: Personalization.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Lemonads

FEBRUARY 26, 2021

Demand Side The demand side is much broader than the supply side because it includes advertisers, demand-side platforms, media buyers, networks, and anyone who wants to purchase traffic from publishers. It’s important to note that optimizing an RTB campaign is a relatively labor-heavy process.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. To sum up, ad exchanges are platforms advertisers and publishers use to buy and sell directly.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Monetize More

JUNE 2, 2022

Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user. The ad exchange then passes the signal to the demand side platform (DSP) based on the user’s targeting details. What you should do now?

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Adtelligent

JULY 19, 2022

If used properly, this online advertising channel can get a lot of profits for any marketing campaign. This channel is still young and has some restrictions due to the mobile format and smaller screen size, but at the same time, it provides non-invasive and trackable ads. Paid search ads appear as the top results on search engines.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

MNTN

FEBRUARY 6, 2024

If you’re working with an ad platform that serves OTT ads across other devices, you’re missing out on the true benefits of this ad channel. MNTN Living Room Quality serves 15 or 30-second non-skippable ads to deliver a premium ad experience.

Advertising 98

Advertising Retargeting CPA Audience 98

RevX

MARCH 31, 2022

One of the essential aspects of mobile programmatic advertising is a DSP or Demand-side platform. Deep links are integral for user experience when running campaigns on non-LAT traffic. How Does Mobile Programmatic Advertising Work? Deep Linking. Deep links are used to send users straight to specific in-app locations.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From there, all you have to do is submit a programmatic bid through your DSP to place your ad on any contextually relevant pages and/or environments. .

Advertising 52

Advertising Cookies CPM Retargeting 52

VideoWeek

SEPTEMBER 15, 2023

Criteo Expands DSP and Retail Media Platform Criteo, a French ad tech firm, has announced the general availability of its self-service demand-side platform (DSP), Commerce Max. That round of funding brought VideoAmp’s valuation up to $1.4 billion, according to the company’s own calculations. Read on VideoWeek.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. To sum up, ad exchanges are platforms advertisers and publishers use to buy and sell directly.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Basis

JUNE 10, 2022

For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). Tying programmatic buys to non-programmatic buys to unlock a holistic view of performance. An Example of the All-In Set Up. Monitoring for brand safety.

Agency 78

Agency Media Demand Side Platform A/B Testing 78

Brid.tv

DECEMBER 20, 2022

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. In other words, it is not enough for publishers to simply show the ad — the user must also click on it for the publisher to make a profit.

Advertising 75

Advertising CPM Mobile Ads CPC 75

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Discovery seeks to recoup profits lost to advertising pullback, subscriber slowdown and merger costs. HBO Max Announces First Price Increase.

Ad Tech 98

Ad Tech Agency Media Advertising 98

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. YouTube is profiting from its failure to enforce its own firearm policies,” said TTP Director Katie Paul.

Retail 52

Retail Media Non-Profit Healthcare 52

Kevel

MARCH 28, 2022

Your advertisers would buy from you through a demand-side platform (DSP) via Programmatic Guaranteed (PG) buys or Private Marketplaces (PMPs). While it may take time for your ad platform to be profitable, you need to understand your unit economics. Non-Traditional Publishers - Direct Sold. $5-$15;

CPC 52

CPC CPM CPA Impressions 52

VideoWeek

MARCH 17, 2023

UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” million, though profits rose thanks to cost cutting measures. million year-on-year to £84.1

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Basis

AUGUST 17, 2023

An Example of the All-In Set Up For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). Internal programmatic teams have just one focus when pulling campaign levers: increasing profitability for the brand.

Agency 68

Agency Media Finance Demand Side Platform 68

VideoWeek

OCTOBER 1, 2022

Magna predicts ‘long-form video’, which includes broadcaster video on-demand and networks, will be up by 6.6 Non-broadcaster CTV revenues meanwhile are expected to see continued strong growth, particularly given the entrance of Disney+ and Netflix into the AVOD market. percent for the current year, but then will drop by 7.5

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

APRIL 28, 2023

The French broadcaster noted that more than 30 percent of consumption of popular series (including Koh-Lanta and Ici tout commence ) now takes place in non-linear environments. ProSieben Profits Plummeted in 2022 ProSiebenSat.1 But digital sales held strong, with AVOD service MYTF1 delivering a 17.3 percent boost in ad revenues.

Agency 52

Agency Ad Exchange Audience Non-Profit 52

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

FEBRUARY 23, 2024

The Trade Desk Integrates Ad Fontes Media Ratings to Direct Spend Towards Quality Journalism The Trade Desk has integrated media ratings data from Ad Fontes Media, a company that gauges bias and reliability of news sources, into its demand-side platform (DSP). There are no changes to Freevee,” said an Amazon spokesperson.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

APRIL 26, 2024

TV Accounts for Over Half of Ad Return but Less Than Half of Investment A new Thinkbox study has found that £1 invested in advertising returns just over £4 in profit, based on client data from Ebiquity, EssenceMediacom, Gain Theory, Mindshare and Wavemaker UK. The study also showed that TV has an average full profit ROI of £5.61

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

VideoWeek

DECEMBER 1, 2023

billion, “due to the underperformance of the international non-core operations.” Hawk Brings Samba TV Geodata to DSP Hawk has announced a partnership with measurement provider Samba TV, to bring geo-audience data to Hawk’s demand-side platform (DSP) in France, Germany and the UK.

Media 105

Media Entertainment Cookies Agency 105

VideoWeek

MAY 12, 2023

And in recent weeks the debate around SPO has intensified as Magnite and PubMatic, two of the world’s largest supply-side platforms, have launched their own products which provide direct access to video inventory without the need for a demand-side platform. The streaming services added 1.6

Advertising 52

Advertising Entertainment Media Non-Profit 52

VideoWeek

OCTOBER 7, 2022

. “Most of the other platforms won’t take our money,” she told Bloomberg , alluding to restrictions on political advertising by Twitter and TikTok – this despite Facebook offering diminishing returns due to its “stagnating user base and policy changes”, argue the dozen strategists quoted in the report.

GDPR 64

GDPR Cookies Agency Ad Tech 64

VideoWeek

MAY 26, 2023

Live broadcaster viewing is set for a particularly sharp decline of 27 percent, while non-live viewing falls by 6 percent. The new streaming service replaces HBO Max, and brings together content from HBO Max and Discovery+ (which remains available as a standalone platform). Gross ad revenues in MFE’s domestic market rose by 0.4

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Clearcode

APRIL 26, 2022

This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g. demand-side platforms) to purchase inventory, and collecting data such as impressions, clicks, etc, for reporting.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. We are a privately held company, so I can’t tell you exactly how much we make.

Marketing 145

Marketing SEO Conversion Audience 145

VideoWeek

JULY 29, 2022

“This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. DAZN has won non-exclusive rights to Professional Triathletes Organisation (PTO) broadcasts over the next two years. percent fall in operating profit.

Ad Tech 52

Ad Tech Agency Media Cookies 52

VideoWeek

JANUARY 10, 2025

. “Zuckerberg’s announcement is a blatant attempt to cozy up to the incoming Trump administration with harmful implications”, said Ava Lee, Campaign Strategy Lead at non-profit group Global Witness. Utiq added that it will soon launch in the UK and Italy. Klein previously held the same role at Omnicom agency PHD USA.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52