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A demand-sideplatform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-SidePlatform and What Is It For? How Does a DSP Work?
Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performingtargeting solutions that help buyers navigate a fast-evolving landscape. And, new privacy laws in several US states will impact how advertisers find and engage with consumers online.
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