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In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces videoads, and Reach lays off ten percent of its staff. Videoads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads. .
” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-sideplatform (DSP), Beeswax. Buitekant joined DMG Media in 2013, following a two-year stint at videoad tech business Smartclip.
Restrictions on pharmaceuticalads look likely, says Madison and Wall’s CEO, CFA and principal Brian Wieser. And this would hit TV particularly hard, since pharmaceutical companies invest heavily in TV. With visibility into over a billion videoad impressions daily, we see the sustainability issues that need fixing.
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