Paleo AdTech

DECEMBER 10, 2023

” Margins were tight, which served them well during the recession of 2008-09 and set up an uplisting to Nasdaq in 2009. The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. Growth was solid in the years 2009-2010.

Ad network 52

Ad network Pop-Up Demand Side Platform Finance 52

Paleo AdTech

MARCH 22, 2022

The startup’s clever innovation was to sell anti-popup ad software downloads via popup ads, which were then ubiquitous and often alarming, like this one on the Fastclick ad network that looked like a legitimate warning message but wasn’t: Pop-up ad on Dribbleglass.com via Fastclick ad network (circa 2002).

Ad network 52

Ad network Pop-Up Demand Side Platform Finance 52

Digiday

MARCH 14, 2023

Last year was a muted one for ad tech exits compared to the rampant activity of 2021, when the pop of champagne corks abounded with deal volume driven by initial public offerings plus mergers and acquisitions. Investment bank LUMA Partners’ 2022 Market Report shows the number of deals in the sector almost halved — from 90 to 56.

Ad Tech 69

Ad Tech Demand Side Platform Pop-Up Marketing 69

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Today, Demand-Side Platforms (DSPs) powered by Supply-Path Optimization can effectively determine the shortest and safest path to the impression, which guarantees that the cost of it will be optimal.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Demand Side Platform (DSP) makes the advertiser’s life easier.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

InMobi

FEBRUARY 23, 2021

They are either slots visible on the screen, like a small banner at the bottom, or they are coded to pop up in the user journey, like between levels of a game. This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

InMobi

OCTOBER 27, 2020

Conversely, publishers should also review the depth of demand side coverage, for example, the global and local coverage of advertisers, the direct demand-side platform (“DSP”) relationships, preferred partnership status with leading agencies, etc.

Viewability 52

Viewability Demand Side Platform Pop-Up GDPR 52

Basis

APRIL 24, 2023

billion , making up approximately one-third of total OOH ad spend. It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). YoY in the US.

Advertising 55

Advertising Demand Side Platform Pop-Up Audience 55

MNTN

DECEMBER 12, 2023

(Note: In many cases, app owners are also content owners — both Netflix and Roku produce/own content in addition to building and operating the platform on which people watch it.) Demand-Side Platforms Demand-side platforms (DSPs) are the tools advertisers use to buy ad inventory across the CTV landscape.

Advertising 52

Advertising Demand Side Platform Ad Inventory Banner 52

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Read case study For large publishers, it makes sense to partner up with advertisers that share common brand values and can target similar audiences.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

AdvertiseMint

OCTOBER 24, 2023

Advertisers can place their mobile app ads within these applications through platforms such as Google Ads or other demand-side platforms. Excessive in-app ads, especially interstitial ads that pop up abruptly, can hinder the mobile user’s experience, causing potential app uninstalls.

Advertising 52

Advertising Conversion Rate Video Ads Click Through Rate 52

InMobi

AUGUST 20, 2020

What App Publishers Need to Know With iOS 14, publishers and developers are required to provide a purpose string that’s displayed to users through a pop-up and explains why they would want to track a specific user.

Demand Side Platform 52

Demand Side Platform Pop-Up Banner Mobile Ads 52

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO.

Marketing 111

Marketing SEO Machine Learning Banner 111

AdvertiseMint

JANUARY 24, 2024

Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop. These platforms do all the hard work for digital advertisers and business owners. Greater Control Over Campaigns You get to call the shots with programmatic advertising platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces. How Does Performance TV Stack Up? The cost doesn’t always fall to the publisher.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

Smart-Hub

DECEMBER 18, 2023

In addition, a lot of demand-side platforms offer extra features to help them ensure brand safety. For instance, for those DSPs that bid with high prices, you may want to set up a higher percentage. For instance, this can be an opportunity to create a black- and whitelist of publishers. Looking For Detailed Case Studies?

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Lemonads

APRIL 29, 2020

So, having monitored the Adcash story for a while now, we've provided a comprehensive review in order to better understand the range of products and services the platform has to offer. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

CPA 52

CPA Affiliates CPM CPC 52

illumin

DECEMBER 14, 2023

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. In essence, IGA is programmatic advertising for video games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games. IGAs are generally perceived as more organic compared to the presence of pop-up and banner ads. In essence, IGA is programmatic advertising for video games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Lemonads

OCTOBER 18, 2020

And, affiliates can also enjoy: Multi-language customer service Intuitive dashboard Low competition when compared to other push networks AdCash AdCash is a powerful demand-side platform established back in 2008. The average cost per click on the platform varies depending on the location.

Ad network 52

Ad network CPC Affiliates CPA 52

Brid.tv

SEPTEMBER 26, 2022

Display ads are advertisements that show up on websites and apps, usually in the form of an image, text, or video. Even if you only have a website you want to monetize, omnichannel capabilities will allow display ads to show up on various devices, from PCs to mobile phones. The platform’s targeting options are intent-oriented.

Ad network 52

Ad network CPC CPM CPA 52

Smart-Hub

JANUARY 4, 2023

Such a platform can be easily customized and scaled to the owner’s needs. Usually, the platform owner can change the logo, host the platform on their domain, set up the display of API links and RTB endpoints from their domain, etc. Demand Side Platform (DSP) is a platform through which traffic is purchased.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). Simple integration of DMP with different DSPs opens up access to new sources of revenue for publishers by offering their segmented audiences intel to multiple platforms. Out-stream.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

FEBRUARY 23, 2024

However Gemini’s image generation capabilities came under scrutiny this week, after examples popped up on social media of the AI model creating images with odd, historically inaccurate racial diversity. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. The agreement sees Walmart pay $11.50 per share in cash.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. To join an algorithmic buy, publishers must sign up for an SSP. Advertisers register on the demand side DSP or ad exchange; after that, they can participate in automated media trading.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

VideoWeek

JUNE 21, 2024

This is up from 29 percent in 2017. ” Disney Announces BridgeID Data Matching Tool Disney continued its substantial investment in the tech side of its ad offering this week with the announcement of BridgeID, a solution which connects up Disney’s audience graph with third-party identity solutions, for ad targeting and measurement.

Ad Tech 52

Ad Tech Retail Audience Media 52

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. Meta stock was up 11 percent following the results.

Agency 52

Agency Ad Exchange Audience Non-Profit 52

Digiday

JUNE 8, 2022

But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up. Fabrick ID is a programmatic token that is made up of a variety of publisher-provided PII and is designed as a cookie replacement.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. Lastly, there will be some manual setting-up to do.

Advertising 93

Advertising Banner Video Ads Header Bidding 93

VideoWeek

MAY 5, 2023

And while in the past digital ad revenue growth has helped partly make up for TV losses, digital ad revenues were also down year-on-year from €83 million last year to €76 million this year. Snapchat says First Story could reach up to 50 million users in the US daily. percent overall. Read more on VideoWeek.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Single Grain

DECEMBER 6, 2019

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). Teaming up with YouTube community Channel Mum, it now works with a number of vloggers to promote its products in a more “authentic” fashion. Get A Free Consultation. million units to 26.1

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

What this means is that someone could use a prompt that asks Bard to come up with a list of the best restaurants in their area, and Bard will generate a list of what it deems to be the most qualifying restaurants for that list: As Google frames it, Bard is not equivalent to a search engine, but rather it’s “ a complement to Google Search. ”

Marketing 126

Marketing First-Party Cookies SEO Audience 126