Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. What DOOH Formats and Mediums Are There?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9% year-over-year.

Advertising 98

Advertising Pop-Up Impressions Demand Side Platform 98

InMobi

OCTOBER 27, 2020

Conversely, publishers should also review the depth of demand side coverage, for example, the global and local coverage of advertisers, the direct demand-side platform (“DSP”) relationships, preferred partnership status with leading agencies, etc.

Viewability 52

Viewability Demand Side Platform Pop-Up GDPR 52

AdvertiseMint

OCTOBER 24, 2023

Advertisers can place their mobile app ads within these applications through platforms such as Google Ads or other demand-side platforms. Excessive in-app ads, especially interstitial ads that pop up abruptly, can hinder the mobile user’s experience, causing potential app uninstalls.

Advertising 52

Advertising Conversion Rate Video Ads Click Through Rate 52

Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. To join an algorithmic buy, publishers must sign up for an SSP. Advertisers register on the demand side DSP or ad exchange; after that, they can participate in automated media trading.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). Simple integration of DMP with different DSPs opens up access to new sources of revenue for publishers by offering their segmented audiences intel to multiple platforms. Out-stream.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52