Digiday

OCTOBER 12, 2022

However, during the intervening two-plus years, the mailboxes of Digiday writers have been inundated with public relations messages from companies claiming to have found the solution. Notable among this deluge was news of Publisher Advertiser Identity Reconciliation (PAIR) from Google, which came out earlier this week.

Advertising 76

Advertising Demand Side Platform Public Relations Cookies 76

VideoWeek

AUGUST 5, 2022

CEO Mark Read credited WPP’s “growing capabilities in commerce, experience and technology, our continued strength in media and the resurgence in demand for strategic communications advice from our public relations agencies,” for the strong quarter, as well as significant client wins in Audi, Audible, Danone, and Nationwide.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Monetize More

DECEMBER 28, 2022

Related Read : [link]. Demand-Side Platforms (DSP). Data Management Platforms (DMP). Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick. With Demand-Side platforms, you can design campaigns, select a date, target the specified niche, & set the final prices easily.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

MARCH 14, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system Ventura had reportedly signed up Sonos as its first hardware client. Read more on VideoWeek.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The Trade Desk Launches First-Party Data Hub ‘Galileo’. which “the majority” of the firm’s partners have apparently embraced.

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Ad Tech Media Agency Advertising 98

VideoWeek

MARCH 17, 2023

UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” The findings come in the IPA’s latest ‘Making Sense of Commercial Media’ report.

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Non-Profit Media Ad Tech Demand Side Platform 52