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The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches ‘Complete TV’

VideoWeek

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Read more on VideoWeek.

Food 52
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The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

VideoWeek

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. Less than ten years ago, Ralph Lauren’s marketing spend sat at just over three percent of sales.