Martech

OCTOBER 13, 2022

They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. Dig Deeper: Why we care about retail media networks. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. . Off-site media. Why we care.

Retail 98

Retail Media Demand Side Platform Ad network 98

Digiday

SEPTEMBER 12, 2023

The burgeoning world of retail media holds great potential for advertisers looking to connect with consumers and better understand their shopping habits. But with so many retailers getting into the retail media business in the last few years, it’s become a chaotic marketplace — albeit one with more than $100 billion in potential ad spend.

Retail 93

Retail Demand Side Platform Media Banner 93

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. to engage hyperlocal audiences more effectively.

Media 113

Media Advertising Ad Ops Non-Profit 113

Martech Series

OCTOBER 4, 2022

Amazon DSP ad platform continues its growth and expansion by adding a powerful new team member. Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. The cognitiondigital.io

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Digiday

APRIL 6, 2023

Register to watch more of the discussion and learn how demand side platforms are becoming vital to brands’ and retailers’ collaborative efforts. As the Internet’s and technology’s commerce capabilities have grown, so has the gap between retailers’ and brand advertisers’ operations.

Retail 68

Retail Retargeting Demand Side Platform Audience 68

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

FEBRUARY 8, 2023

A closer look at the numbers reveals that “marketing solutions revenue decreased 19%” during the quarter while retail media revenue decreased 21%,” claimed the company in a statement. As one source told Digiday, “The Trade Desk needs a play in retail [media] and [The Trade Desk CEO] Jeff Green needs another story than CTV.”

Retail 69

Retail Ad Tech Demand Side Platform Media 69

InMobi

OCTOBER 12, 2021

We can learn a lot about what the future of retail media holds by looking at the evolution of programmatic media. InMobi Commerce has created an industry-first, open-source mediation software that allows retailers to increase ad competition, fill rates and ad inventory but also remain in control of their data and consumer privacy.

Retail 52

Retail Fill rate Media Demand Side Platform 52

Martech Series

JUNE 21, 2022

IRI, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, today announced that it has launched the IRI OmniConsumer Receipt Panel, a new panel that will source receipt data from 120,000 active households where they shop.

Demand Side Platform 89

Demand Side Platform Retail MarTech Marketing 89

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

illumin

JULY 13, 2021

How a full-funnel approach led to a 20% increase in average order value for a leading mattress retailer At illumin we’re big proponents of the connected consumer journey. We know different audience segments may require different messages at different points in their journey, and not all members travel at the same speed. The value […].

Advertising 111

Advertising Retail Audience Demand Side Platform 111

PubMatic

FEBRUARY 1, 2023

Sell-side targeting has emerged as a privacy-safe tactic—and it will continue to help brands stay ahead of operational- and performance-related changes. There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer.

Viewability 93

Viewability Demand Side Platform Cookies Impressions 93

Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. The DMP pulls in first-party data from these platforms, analyzes it and identifies key growth opportunities, then funnels it back to the original source.

Marketing 117

Marketing Data Management Platform Demand Side Platform MarTech 117

Digiday

SEPTEMBER 20, 2022

By that measure, e-commerce and retail media rank quite highly, as GroupM issued a deep dive into the economics of both segments and Walmart expanded its partnerships on its marketplace, Connect, to include social platforms and ad-tech providers. Even dollar stores are in or getting into” the retail media game, she said.

Demand Side Platform 68

Demand Side Platform Retail Manufacturing Media 68

VideoWeek

MAY 24, 2023

In particular, the argument was made that phrases such as demand-side platform and supply-side platform are becoming increasingly redundant. And this is why – next time – I will outline why retail media may play a key part for Ad Tech. As usual, this is not investment advice.

Ad Tech 91

Ad Tech Demand Side Platform Fashion Retail 91

Martech

OCTOBER 13, 2023

DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness. Out-of-home advertisers expect DOOH publishers and retail media networks (RMNs) to prove campaign effectiveness with ads. Programmatic DOOH can also drive increased foot traffic and sales.

Demand Side Platform 119

Demand Side Platform Retail Media Retargeting 119

VideoWeek

FEBRUARY 20, 2024

US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 Joining retail, TV and advertising The deal sees Walmart step up its competition against Amazon, which also owns a commerce business, advertising division, and streaming service. The agreement sees Walmart pay $11.50

Demand Side Platform 59

Demand Side Platform Retail Electronics Manufacturing 59

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” Moving in on telcos and retail.

Advertising 106

Advertising Retail GDPR Real Estate 106

Exchange Wire

JUNE 1, 2023

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (June 1st, 2023) announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to [.]

Demand Side Platform 40

Demand Side Platform Ad Exchange Retail Media 40

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

MNTN

JANUARY 6, 2025

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs), Linear TV , Display-Only, and Video Ads. Nope, OTT marketing is entirely vertical agnostic and benefits many categories.

Advertising 52

Advertising Retargeting CPA Audience 52

InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. InMobi Exchange is bringing powerful in-app video to brands at scale.

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

Single Grain

SEPTEMBER 4, 2019

the database arranges, unifies and transmits ready-made segments to connected DSP (demand-side platform) in order to enable omnichannel targeted advertising. Demand-side platforms automate media buying by purchasing target impressions on websites visited by a brand’s targeted customers.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Digiday

OCTOBER 13, 2022

Day 2 of Digiday’s Media Buying Summit, held in Palm Springs, Calif, is in the books, and the day’s speakers addressed issues ranging from optimizing social campaigns to improving the data flow around supply-chain challenges, to tensions between demand-side platforms (DSPs) and sales-side platforms (SSPs).

Media 68

Media Demand Side Platform Agency Retail 68

Digiday

NOVEMBER 16, 2022

For example, The Trade Desk, a demand-side platform whose market capitalization was higher than that of Ford at one point, generated $395 million during the three months to September 30. This revenue figure represented a 31% year-on-year increase with the company forecasting Q4 revenues in the region of $500 million.

Marketing 71

Marketing Ad Tech Demand Side Platform Ad Server 71

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale. ”

Ad Tech 71

Ad Tech Demand Side Platform Ad Server Food 71

Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

Cookies 80

Cookies Marketing Demand Side Platform Ad Server 80

Basis

NOVEMBER 12, 2024

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

VideoWeek

SEPTEMBER 29, 2023

VideoWeek would like to thank our category partners, PubMatic, Vevo and Publica, and offer our congratulations to all the winners and nominees for their forward-thinking work driving the evolution of the industry.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%. Fren-zoned’?

Demand Side Platform 71

Demand Side Platform Ad Tech Cookies Media 71

Digiday

OCTOBER 9, 2022

So before me and you even get excited about taking a data segment pushing into the demand side platform to be bought. . “You need to make sure you have the data privacy regulation, governance, and compliance framework within your organization to handle process and use that data. ” The rise of second-party data.

Marketing 77

Marketing Demand Side Platform Data Management Platform Retail 77

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Basis

APRIL 24, 2023

It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2%

Advertising 69

Advertising Demand Side Platform Pop-Up Audience 69

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. of all online retail sales in the U.S. 7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day. Get A Free Consultation. Who Should Advertise on Amazon? When 49.1% Types of Amazon Ads.

Video Ads 110

Video Ads Conversion CPC Banner 110

VideoWeek

AUGUST 5, 2022

Apple is hiring for a role to help build a demand-side platform, according to a job posting first seen by Digiday , suggesting the company is planning to ramp up its own ad sales business. The account was previously held by WPP’s Mindshare. ASOS, Boohoo and Asda Investigated Over Green Claims.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

InMobi

NOVEMBER 12, 2021

In this report, programmatic advertising trends are broken down as follows: How our demand-side platform (DSP), brand and agency partners are approaching mobile programmatic advertising both globally and specifically in North America. In Q2 2021, one in five ad dollars spent programmatically on mobile came from retailers.

Advertising 52

Advertising Demand Side Platform Banner Retail 52

MNTN

FEBRUARY 6, 2024

We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs) , Linear TV , Display-Only, and Video Ads. Nope, OTT marketing is entirely vertical agnostic and benefits many categories.

Advertising 98

Advertising Retargeting CPA Audience 98