Ad tech’s journey on the public markets is approaching its awkward adolescence
Digiday
NOVEMBER 16, 2022
Although, many consider the fortunes of the latter two companies as a hangover from Apple’s privacy moves as advertisers, such as the D2C vendors that flooded their coffers over the early days of Covid-19, press pause on spend after the introduction of features such as SKAdNetwork made measuring ROI more difficult. million), and 28% ($101.3
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