Demand Side Platform Retail Viewability 
Martech
SEPTEMBER 13, 2023
Criteo is making its self-service demand-side platform (DSP), Commerce Max, available to all clients. It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. Brands and agencies can use Commerce Max to find audiences on retail sites and extend those audiences offsite.
PubMatic
FEBRUARY 1, 2023
Sell-side targeting has emerged as a privacy-safe tactic—and it will continue to help brands stay ahead of operational- and performance-related changes. There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer.
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InMobi
MAY 12, 2016
Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. InMobi Exchange is bringing powerful in-app video to brands at scale.
Basis
NOVEMBER 12, 2024
Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.
Basis
MARCH 7, 2023
Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.
Digiday
SEPTEMBER 22, 2022
A lot of retail media networks come into play. Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable.
VideoWeek
MAY 31, 2024
Dentsu also expects strong growth for retail media (+32 percent YoY) and online video (+6.7 The Trade Desk says the ranking was based on a range of criteria, including advertising quality (such as viewability, ads to content ratio and refresh rate), reach, decisioned programmatic inventory, supply path efficiency, and distribution quality.
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