Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. 1) Choose the Right DSP.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Digiday

APRIL 6, 2023

Register to watch more of the discussion and learn how demand side platforms are becoming vital to brands’ and retailers’ collaborative efforts. The solution also offers a much-needed buying platform for retail networks to monetize their platforms more effectively. “We

Retail 68

Retail Retargeting Demand Side Platform Audience 68

Single Grain

JULY 20, 2021

Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Martech Series

OCTOBER 18, 2022

As a result, brands can sunset their data management platforms (DMPs) which rely on third-party cookies and future-proof their acquisition strategy by leveraging first-party data, augmented with third-party identities for addressability. Marketing Technology News: MarTech Interview with Greg Goldfarb, VP Commerce Products at GoDaddy.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. 3) Platform Focus.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Martech Series

JULY 5, 2022

Founded in London, Dataseat provides app developers with tools and software to manage and control their own user acquisition, retargeting and cross-promotion campaigns. Dataseat provides customers with a demand-side platform ( DSP) and unique bidding algorithms based on their customers’ first-party data.

Demand Side Platform 81

Demand Side Platform Retargeting MarTech Advertising 81

MNTN

FEBRUARY 6, 2024

You can also use first-party data from your own website visitors and reach them with retargeting ads on their other devices and OTT. They had originally only used display-retargeting, but this time served related ads across web and mobile to recent site visitors—as well as to viewers who had seen their Performance TV ad.

Advertising 98

Advertising Retargeting CPA Audience 98

Basis

NOVEMBER 2, 2022

Demand-side platforms ( DSP ) are automated ad buying platforms that allow advertisers to purchase and manage digital ads. Learn more about demand-side platforms. Learn more about retargeting. Learn more about automated CTV advertising here. Want More CTV Insights?

Advertising 97

Advertising Viewability Demand Side Platform Video Ads 97

Martech

OCTOBER 13, 2023

Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. DOOH demand-side platform (DSP) VIOOH teamed up with Yahoo to study the growing demand of DOOH and its effectiveness.

Demand Side Platform 119

Demand Side Platform Retail Media Retargeting 119

Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From there, all you have to do is submit a programmatic bid through your DSP to place your ad on any contextually relevant pages and/or environments.

Advertising 95

Advertising Cookies CPM Retargeting 95

Digiday

NOVEMBER 16, 2022

For example, The Trade Desk, a demand-side platform whose market capitalization was higher than that of Ford at one point, generated $395 million during the three months to September 30. This revenue figure represented a 31% year-on-year increase with the company forecasting Q4 revenues in the region of $500 million.

Marketing 72

Marketing Ad Tech Demand Side Platform Ad Server 72

Basis

AUGUST 28, 2023

Today, we’re exploring what conversions are, how advertisers can track them utilizing a demand-side platform (DSP) , best practices for optimizing a campaign with a conversion-based KPI, and what impact the loss of third-party cookies in Chrome will have on tracking and measuring conversions moving forward.

Conversion 88

Conversion Advertising Cookies Demand Side Platform 88

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

InMobi

JUNE 5, 2018

They’ll either use proprietary technology or a Demand Side Platform (DSP) to buy and optimize media campaigns on ad exchanges, ad networks and other available inventory sources they are connected with. A DMP can also be leveraged by a retargeting company to provide additional information like a user’s offline purchase activity.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Ad Monsters

AUGUST 8, 2024

Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. Remerge’s Research and Development team has been working on the Sandbox for over 1.5

Marketing 52

Marketing Retargeting Demand Side Platform Cookies 52

Basis

JUNE 3, 2022

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. These tactics include retargeting (whether it be display/video/location/search or click) and first- party audiences (CRM lists, lookalike modeling, etc.).

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Retargeting & Contextual Advertising. Retargeting is similar to contextual advertising. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

MARCH 16, 2020

In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. Retargeting 101: Why It’s Essential for Any Marketing Funnel. Dive Deeper: * How B2B Firms Can Acquire Leads with Programmatic Ads.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

PubMatic

NOVEMBER 12, 2024

At PubMatic, we have remained at the forefront of audience addressability innovations by investing in building solutions for the new age of digital advertising, accounting for new targeting and identity solutions in market while also working to understand, test, and help influence Google’s proposed solutions for privacy-safe retargeting within Chrome. (..)

Audience 52

Audience Demand Side Platform Retargeting Advertising 52

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

InMobi

AUGUST 10, 2020

Below, we will outline what we expect to happen as a result of this move, and how this announcement will (and won’t) impact how we work with our brand, agency and demand-side platform (DSP) partners. The IDFA is used for three main purposes by advertisers: The first is identity/targeting.

Advertising 52

Advertising Demand Side Platform Retargeting Impressions 52

Single Grain

AUGUST 18, 2023

Takeaway By targeting the home decor category on Google and retargeting existing customers, we conquered Gump’s 2022 sales goals with digital marketing and drove sales and revenue growth. In addition to these standout cases, we created a complete media strategy for LockNLube, adding new digital platforms to their campaign.

ROI 98

ROI Marketing SEO CPA 98

Digiday

OCTOBER 9, 2022

So before me and you even get excited about taking a data segment pushing into the demand side platform to be bought. . “You need to make sure you have the data privacy regulation, governance, and compliance framework within your organization to handle process and use that data. “All the big U.S.

Marketing 80

Marketing Demand Side Platform Data Management Platform Retail 80

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. Programmatic Advertising Ecosystem: What is It?

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

MNTN

NOVEMBER 1, 2022

Not only can you target new audiences, but you can also retarget your current website visitors to re-engage them and move them further down the sales funnel. With MNTN you can retarget site visitors, or launch prospecting campaigns that reach brand-new audiences with ads on Connected TV. Step 3: Extend Your Campaign. First-Party Data.

Advertising 98

Advertising Audience Retargeting CPA 98

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Oko

MAY 14, 2024

Advertisers — and occasionally publishers — can set limits on ad frequency to avoid overloading audiences, via Supply-Side Platforms, Demand-Side Platforms , or through their monetization partners. A “frequency cap” is exactly what it sounds like: a cap on how frequently an ad can be shown to individual viewers.

Demand Side Platform 52

Demand Side Platform ROI Audience Retargeting 52

MNTN

FEBRUARY 14, 2024

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, it’s an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Basis

AUGUST 28, 2023

Today, we’re exploring what conversions are, how advertisers can track them utilizing a demand-side platform (DSP) , best practices for optimizing a campaign with a conversion-based KPI, and what impact the loss of third-party cookies in Chrome will have on tracking and measuring conversions moving forward.

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. From there, all you have to do is submit a programmatic bid through your DSP to place your ad on any contextually relevant pages and/or environments.

Advertising 52

Advertising Cookies CPM Retargeting 52

RevX

MAY 5, 2022

Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? How is 1P audience segmentation done for retargeting campaigns ? How the DSP will assure brand safety? What technology is leveraged for the same? Brand Safety.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

MNTN

AUGUST 5, 2024

Conversely, programmatic advertising revolutionizes this by employing automation and real-time bidding (RTB) through demand-side platforms (DSPs) and supply-side platforms (SSPs).

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

Conversely, programmatic advertising revolutionizes this by employing automation and real-time bidding (RTB) through demand-side platforms (DSPs) and supply-side platforms (SSPs).

Ad network 52

Ad network Ad Exchange Ad Space Audience 52