MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Features Smart Mediation, SDK with audience analytics, MOAT viewability metrics, and access to SDK-only advertisers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. InMobi Exchange is bringing powerful in-app video to brands at scale.

Demand Side Platform 52

Demand Side Platform Rich Media Mobile Ads Viewability 52

InMobi

SEPTEMBER 19, 2019

Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q2 2019, we saw, on average, video completion rates of around 80% and viewability of 91% via private marketplace deals. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

InMobi

DECEMBER 13, 2019

Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. And, approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences. In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

JUNE 5, 2018

A DCO company will often serve the creative, then layer on rich media-like functionality and allow for dynamic messaging. Trading Desks These are specialized media buying groups that most commonly work for (or within) an ad agency. The purpose is to give the advertiser a deeper look into how their campaign is performing.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Clearcode

AUGUST 13, 2023

Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP). What’s also important to mention is viewability. Expandable Ads Source: FunMobility Although expandable ads are usually rich media ads, they are also considered a mix of banner and interstitial ads.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52