illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

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Advertising Demand Side Platform Ad Space Ad Inventory 59

InMobi

MARCH 11, 2025

Also helping identify right platform. Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI. They strategically allocate budgets toward high-impact platforms, ensuring cost-efficient customer acquisition, re-engagement and retention.

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Agency Machine Learning Demand Side Platform ROI 94

VideoWeek

MARCH 13, 2025

The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system ‘Ventura’ had reportedly signed up Sonos as its first hardware client. By running a smart TV OS itself, The Trade Desk could reduce the number of hops in the supply chain, according to Green.

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Manufacturing Demand Side Platform Ad Inventory Ad Tech 59

illumin

JANUARY 7, 2025

illumin, is more than just a demand side platform (DSP). This enables them to achieve improved performance and higher return on investment (ROI). While there are many DSPs available, none offer the same level of connection to the consumer journey and actionable insights as illumin.

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Agency Advertising Demand Side Platform A/B Testing 59

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

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Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Digiday

OCTOBER 10, 2024

The most savvy companies are leaning into AI solutions to accelerate their strategies and tactical executions, as well as working with platforms that truly partner with them in these aims.

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Demand Side Platform ROI Audience Media 72

Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

The Ad Tech Blog

JULY 10, 2024

Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audience across multiple platforms. Improved ROI: Implementing a cross-channel strategy can lead to better return on investment.

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Advertising Viewability Machine Learning Ad Tech 130

Martech

MAY 19, 2022

What else delivers an ROI of $36 for every $1 spent, after all? We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider.

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MarTech Marketing Demand Side Platform Finance 111

Martech

SEPTEMBER 30, 2021

The dawn of digital media promised a brighter future, where we eventually could look at every sale and determine which touchpoints were effective at delivering ROI and which were wasted spend. Explore the platforms essential to predictive analytics and marketing attribution in the latest edition of this MarTech Intelligence Report.

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Machine Learning Marketing ROI Demand Side Platform 132

Martech Series

MARCH 1, 2023

In the third stage of the process, the streamlined creatives are served using Hawk’s omnichannel demand side platform (DSP), optimised by the operations team to find the most energy-efficient and sustainable impressions it can buy.

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Demand Side Platform ROI Impressions MarTech 76

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Demand-side platforms can be used to purchase inventory across digital, mobile, and Connected TV. Are Amazon Ads Programmatic?

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Advertising Demand Side Platform Ad Exchange Impressions 97

MNTN

JANUARY 22, 2025

This auction-based approach leads to a more efficient use of ad budgets and higher ROI. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces. Access by DSPs : Advertisers access the ad inventory available on the ad exchange through demand-side platforms (DSPs).

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Ad Exchange Impressions Ad Inventory Ad network 52

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. Adtech comprises two primary platforms: demand and supply-side.

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First-Party Cookies Cookies Impressions Ad Exchange 121

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

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ROI Marketing SEO CPA 98

The Ad Tech Blog

JUNE 1, 2024

Personalization engines are crucial for identity resolution, helping advertisers create a unified view of the user across different platforms. Effective use of AI-driven personalization can lead to higher conversion rates and better ROI for advertisers.

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Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Martech Series

JULY 29, 2022

With the resources we have today, every organization can create consumer-focused, privacy-compliant ad targeting for greater ROI and consumer engagement. Contextual targeting is one solution, and it goes beyond the site of the ad placement.

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Header Bidding Cookies Demand Side Platform Audience 103

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).”

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Ad Targeting Demand Side Platform Impressions Audience 117

Martech Series

MAY 31, 2022

Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering.

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Demand Side Platform Audience ROI Cookies 84

Smart-Hub

JUNE 11, 2024

For advertisers, the main advantages are avoiding duplicated auctions, increasing the campaign performance, reducing costs, and maximizing ROI. It is a specific algorithm integrated into the demand-side platform that is responsible for identifying the bids with the most effective connections to the impression.

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Digiday

NOVEMBER 8, 2022

downsizing the number of your trading partners) efforts with the launch of OpenPath , whereby the demand-side platform offers advertisers direct access to premium publishers’ ad inventory. million in ROI.”. “But million in ROI.”.

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Demand Side Platform ROI Ad Inventory Media 69

Lemonads

SEPTEMBER 13, 2020

Simply it involves three platforms for ad buying: Supply-side platforms ( SSPs ) Ad Exchanges Demand-side platforms ( DSPs ) These different platforms work together to get ads in front of the user, helping your products to be discovered and actually bought. How Much Does Real-Time Bidding Cost?

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Demand Side Platform Ad Exchange Ad Space CPM 52

MNTN

JANUARY 16, 2025

Enhanced ROI and Efficient Ad Spend : By focusing on audiences most likely to respond, addressable TV advertising improves return on investment and ensures more efficient use of ad budgets, reducing unnecessary expenditures. Secondly, addressable TV can be more cost-effective than other methods of finding and employing data.

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Advertising Audience Fashion Demand Side Platform 52

Single Grain

SEPTEMBER 4, 2019

the database arranges, unifies and transmits ready-made segments to connected DSP (demand-side platform) in order to enable omnichannel targeted advertising. Demand-side platforms automate media buying by purchasing target impressions on websites visited by a brand’s targeted customers.

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Advertising Marketing Demand Side Platform Banner 80

Digiday

NOVEMBER 16, 2022

Although, many consider the fortunes of the latter two companies as a hangover from Apple’s privacy moves as advertisers, such as the D2C vendors that flooded their coffers over the early days of Covid-19, press pause on spend after the introduction of features such as SKAdNetwork made measuring ROI more difficult.

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Marketing Ad Tech Demand Side Platform Ad Server 72

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Access to a large pool of publishers means advertisers can get a better ROI.

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Advertising Marketing Ad Exchange Retail 119

Digiday

FEBRUARY 28, 2023

Katsur further commented, “Things like your CDP have to connect with no less than half-a-dozen vendors, then you have to ensure your supply-side platform has an integration with your demand-side platform, and ad server, on the other side.”

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Cookies Marketing Demand Side Platform Ad Server 84

Digiday

OCTOBER 3, 2022

Philippa Snare, svp, EMEA, at The Trade Desk, told Digiday how the demand-side platform was working with both the IAB Europe and IAB Tech Lab toward a solution. Discussing the prospects of TFC 2.0, those with first-party relationships) indicate that the industry’s self-regulatory GDPR solution may require a rethink.

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Ad Tech GDPR Demand Side Platform Conversion 87

Digiday

OCTOBER 26, 2022

Sharma explained that his team has sought to improve the ease of use of the Amazon Ads platform, including more cohesive integration of its demand-side platform and other offerings, plus investment in Sizmek, the buy-side ad server it purchased in a 2019 fire-sale.

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Ad Tech Demand Side Platform Ad Server Food 72

Digiday

OCTOBER 27, 2022

“They were a DSP [demand-side platform] for all intents and purposes for the last 10 years and with the acquisition of Sizmek , more investment in [its data clean room Amazon Marketing Cloud] AMC they’re trying to pivot and make their teams more like enterprise tech sellers than just point solution,” he said. .

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Advertising Demand Side Platform Conversion Audience 72

Basis

JULY 1, 2022

A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs). Translation: when deployed effectively, bid shading can improve overall campaign performance and deliver better return on investment (ROI). Enter bid shading. above the next highest bid).

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CPM Impressions Ad Exchange Demand Side Platform 86

Digiday

DECEMBER 6, 2022

It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If It affects pre-roll video that is audio-off by default, which is all of our video inventory,” said the publisher.

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Video Ads Demand Side Platform Impressions Brand Awareness 71

Clearcode

JULY 13, 2023

Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs).

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Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%.

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MNTN

JANUARY 6, 2025

Step 7: Launch Your Campaign : Activate your campaign and deliver ads across OTT platforms directly to your target audience. Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.

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Advertising Retargeting CPA Audience 52

Digiday

MAY 8, 2023

Although, will the launch risk raising the ire of its demand-side platforms amid a series of moves that some interpret as an escalation of rivalry between traditional partners? “This will result in higher ROI for buyers and increased revenue for publishers.” What’s new?

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Ad Server Demand Side Platform Ad Tech Media 68

InMobi

MAY 6, 2019

There’s a Lot of Excitement Around Our New DSP At MAU, we provided the first sneak peek of our brand new demand-side platform (DSP) to app marketers! InMobi’s new DSP platform is the industry’s first to measure success in the only metric that truly matters: ROI.

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