Single Grain

AUGUST 13, 2019

There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns. Dive Deeper: 5 SEO Tips You Need to Know to Succeed in Your PPC Campaign. 9 SEO Areas to Focus On to Boost Your Video’s Visibility. 7 SEO Copywriting Tips to Increase Your Rankings in 2019.

Video Ads 110

Video Ads Conversion CPC Banner 110

illumin

APRIL 30, 2024

By building trust and better local SEO, you can serve the needs of local customers better; providing locally relevant search results, creating a better user experience, and establishing your brand as the go-to company for a specified location. Goetargeting also helps establish authority and brand loyalty.

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Single Grain

JULY 19, 2019

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. When someone hovers their cursor over the image, a “shop now” button pops up and takes you to the product page: Video SEO. Check out this guide to learn more about YouTube SEO.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

SODP

MAY 22, 2023

Programmatic advertising involves the automated sale of ad units using software such as supply-side platforms (SSPs), demand-side platforms (DSPs) and ad exchanges. Slow-loading ads are not just a frustration to users, that can cause higher bounce rates, but they can also affect a page’s SEO.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

VideoWeek

OCTOBER 6, 2023

Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The Baytree Digital Performance Score (BPS) measures site loading speeds, user retention and SEO positions.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Adtelligent

JULY 19, 2022

Usually, it is used together with SEO techniques to create a well-rounded strategy and various other advertising channels. It can be done directly or through respective advertising software, such as Demand Side Platforms or DSPs. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

SEPTEMBER 22, 2022

Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. Especially if you’re really focused on SEO and that doesn’t necessarily [get] users to come back.”.

Media 68

Media Cookies Conversion Rate Affiliates 68

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. Even after updating over 10,000 old articles, GGRecon wasn’t able to improve its search ranking, according to Coombes.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore. Herein lies the opportunity.

Marketing 126

Marketing First-Party Cookies SEO Audience 126