Amazon Has a New Way to Prove That TV Ads Drive Sales
Adweek
JANUARY 27, 2025
Amazon wants to prove that its video ads actually work. Brand+, a new ad-targeting tool in Amazon's demand-side platform, or Amazon DSP, emerged from beta today.
How To Build a Demand-Side Platform (DSP)
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?
Join 5,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
DV360 Accepts The IAB Tech Lab’s New Video Guidelines. How Will That Impact Buyer Demand For Video Ads?
AdExchanger
MARCH 22, 2024
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that DV360, its demand-side platform, has already adopted the IAB Tech Lab’s new video.plcmt field in OpenRTB bid requests. How Will That Impact Buyer Demand For Video Ads?
Video Ads 
128
128 
Meta ad spend up 15% last quarter as TikTok sees sharp drop
Martech
JANUARY 22, 2025
Facebook represented nearly two-thirds (64%) of spend on Meta platforms. A third (32%) of all Amazon ad investment in 4Q was in the demand-side platform (DSP), versus 68% of investment in the Amazon Ad Console. This number represents the split for brands that advertise in both the Ad Console and DSP.
CPM 110
110 
What Is a Demand Side Platform (DSP)?
SODP
JUNE 27, 2023
While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? How Does a DSP Work?
Roku Extols The Virtues Of Third-Party Programmatic Partnerships
AdExchanger
APRIL 25, 2024
Although Roku doesn’t break out programmatic ad spend, it represents a growing percentage of overall video ad spend on the Roku platform, CEO Anthony Wood told investors. If anyone asks what the main theme of Roku’s Q1 earnings call was on Thursday, say: “programmatic.” And that’s no accident.
The Trade Desk holds fire on full Yahoo suspension
Digiday
JULY 2, 2024
While exact details remain unclear, a gap has seemingly been narrowed over how video advertising inventory is represented, even after an earlier July 1 deadline. Last month, the industry’s largest demand-side platform began notifying buyers, informing them it was considering moves to limit access to Yahoo’s inventory.
Future of TV Briefing: The implications of IAB Tech Lab’s in-stream vs. out-stream video ad guidelines
Digiday
DECEMBER 6, 2022
This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.
Video Ads 71
71 
Spotify’s ad tech rebrand: everything you need to know
illumin
AUGUST 30, 2024
Another format, Opt-in Video, allows brands to be prominently displayed alongside the music a consumer is streaming. News of the rebrand comes after Spotify announced its partnership with Yahoo and its demand-side platform (DSP). The standardization of traditional Internet ads has simplified spending for advertisers.
Ad Tech 52
52 
Spotify tunes up its ad tech as it looks to attract even more ad dollars
Digiday
OCTOBER 24, 2024
Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.
Ad Tech 82
82 
Why Do Companies Want to Build Their Own RTB Bidder or DSP
Clearcode
SEPTEMBER 20, 2023
In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? But with this has also come a need to look for cutting costs.
Most Viewed Video Ads: Pride 2021
illumin
JULY 2, 2021
The post Most Viewed Video Ads: Pride 2021 appeared first on AcuityAds Inc. From recoloured rainbow logos to special product editions and tailored advertising campaigns, brands increasingly incorporate Pride as an integral part of their inclusive marketing strategies. But just because brands are […].
Video Ads 52
52 
Most Viewed Video Ads: 4th of July 2021
illumin
JULY 9, 2021
The post Most Viewed Video Ads: 4th of July 2021 appeared first on AcuityAds Inc. As Americans move forward from the turmoil of 2020 due to the pandemic, Independence Day returns to “normal” for the first time since COVID-19. After a somewhat divisive 2020, much focus was placed on what separates Americans. […].
Video Ads 52
52 
Programmatic Advertising: What Is It and How Does It Work?
MNTN
MARCH 19, 2024
Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Are Amazon Ads Programmatic?
Advertising 97
97 
How to maximize your video ad revenue with Pod Bidding?
Monetize More
DECEMBER 13, 2022
When it comes to video monetization, Pod Bidding is a force to be reckoned with. It’s hard to come across an HTML5 video player that doesn’t support the format. In fact, Pod Bidding is easily the most widely used video ad format for publishers and live streamers alike. How to customize an ad pod?
Video Ads 52
52 
20 Best Video Ad Networks for Publishers
Brid.tv
JUNE 26, 2023
As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?
Ad network 40
40 
Most Viewed Video Ads: Father’s Day 2021
illumin
JUNE 22, 2021
The most viewed video ads from Father’s Day in 2021 demonstrate a consistent overall upward growth trend in online consumption of video content during the pandemic. By contrast, cumulative video viewership for this year’s top 10 Mother’s Day ads drove 35% higher viewership (up 66% year over year).
Video Ads 40
40 
How to Build a Self-Serve Advertising Platform
Clearcode
AUGUST 4, 2022
What’s the Difference Between Self-Serve and Managed Ad Campaigns? Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services. Which Types of Companies Can Build Self-Serve Advertising Platforms? Reporting Dashboard.
Advertising 102
102 
The Connected TV Advertising Glossary: All the Terms you Need to Know
Basis
NOVEMBER 2, 2022
Addressable TV is content in which advertisers can place video ads that target specific audiences, as well as track and measure the results of said ads. Addressable video-on-demand describes the marriage of addressable TV and video on demand. Learn more about demand-side platforms.
Advertising 97
97 
How to Improve Your Amazon Ads to Increase Sales
Single Grain
AUGUST 13, 2019
Product Display Ads Cost. You don’t need to sell your products on Amazon in order to be able to buy display ads. There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns. Video Ads Cost. Get A Free Consultation. Rent or buy now.
Video Ads 110
110 
Digital Advertising Guide
Adtelligent
JULY 19, 2022
However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom. Mobile video ads are video ads that have been adjusted for mobile screens.
Advertising 98
98 
The Best Mobile Ad Networks For 2023
Monetize More
MAY 30, 2023
Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. What is a mobile ad network?
Ad network 97
97 
Strategies for Successful Mobile Programmatic Buying
Smart-Hub
JUNE 17, 2024
Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). Marketers only need to set up the campaign; the platform does the rest. How to measure the success of programmatic mobile ads?
European Video Awards 2023: The Winners
VideoWeek
SEPTEMBER 29, 2023
VideoWeek would like to thank our category partners, PubMatic, Vevo and Publica, and offer our congratulations to all the winners and nominees for their forward-thinking work driving the evolution of the industry.
Ad Server 59
59 
12 Best Programmatic Advertising Platforms (Reviewed)
Brid.tv
NOVEMBER 1, 2022
Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. Sell-Side vs. Buy-Side Programmatic Platforms.
New Partnerships Announced for Mobile-First Programmatic Video
InMobi
MAY 12, 2016
InMobi Exchange is bringing powerful in-app video to brands at scale. Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory.
A Publishers Guide to Video Header Bidding (Beginner Friendly)
Brid.tv
NOVEMBER 4, 2022
Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. So Which Is Better?
The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads
VideoWeek
JUNE 16, 2023
Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.
Video Ads 52
52 
What is the Future of Mobile Video Advertising? 5 Bold Predictions
InMobi
JULY 10, 2018
Based on trends from the recent past, here’s what we see happening in the coming months and years: 1) Short, In-Your-Face Video Ads Will be the Norm While the amount of time people are spending on their phones is rising, users don’t want their time interrupted by too much advertising. were first to embrace these kinds of ads.
Ad Inventory 52
52 
InMobi Now Available as Header Bidding Demand Source on DT FairBid
InMobi
MAY 10, 2021
Our latest partnership with Digital Turbine helps us further this mission by offering publishers access to premium advertising demand on InMobi Exchange through their existing FairBid stack at no additional cost. ” “Digital Turbine has been a key partner for InMobi since 2014. .
The Ultimate Guide to Programmatic Advertising for Brands in 2021
Single Grain
JULY 20, 2021
Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. The main components of the programmatic ecosystem are: DSP (Demand-Side Platform) is a programmatic platform that helps advertisers buy targeted impressions from publishers in real time.
Advertising 98
98 
The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce
VideoWeek
NOVEMBER 10, 2023
In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.
Video Ads 52
52 
Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%
Adtelligent
JUNE 9, 2021
Through the partnership feature with Adtelligent and StarLightMedia, media portal MC.today found out why they had created Adblock Bypass, how the most extensive media company had implemented it in Ukraine, and how it had brought a 50% boost in programmatic video ad sales within 6 months. What solutions does Adtelligent have?
Uber opens the doors to programmatic buying
illumin
JUNE 27, 2024
This news comes as part of the ride-hailing app’s expansion of its proprietary advertising platform, Journey Ads (not to be confused with journey advertising ). Launched back in 2022, Uber’s Journey Ads offers display and video ads paired with demographics-based and behavioral targeting along with campaign performance measurement.
In-App Mobile Video Advertising: What You Need to Know
InMobi
SEPTEMBER 19, 2019
in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns.
Advertising 52
52 
How the buy-side of the ad industry is now defining ‘premium’ content
Digiday
NOVEMBER 8, 2022
downsizing the number of your trading partners) efforts with the launch of OpenPath , whereby the demand-side platform offers advertisers direct access to premium publishers’ ad inventory. Earlier this year, The Trade Desk unveiled its most disruptive supply-path optimization (a.k.a.
The Ultimate Guide to In-App Advertising for Publishers
Brid.tv
DECEMBER 20, 2022
Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? 5 Best In-App Advertising Platforms for Publishers and Developers 1. Marketplace 2. Australia $11 $6.5 Japan $12.3 $6.7
Advertising 75
75 
Amazon’s ad business earned $9.5B last quarter, here’s how it’s pitching itself to advertisers
Digiday
OCTOBER 27, 2022
Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business.
Advertising 72
72 
How To Design and Build an SSP and an Ad Exchange
Clearcode
JULY 13, 2023
Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.
Ad Exchange 84
84 
Magnite debuts ClearLine to offer advertisers a direct route to video inventory without a DSP
Digiday
APRIL 16, 2023
Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct.
What Is Digital Out-of-Home Advertising?
Basis
APRIL 24, 2023
It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Here are some key stats marketers should know about pDOOH: In 2022, pDOOH ad spend grew 133.2%
Advertising 80
80 
What Is An Advertiser?
AdvertiseMint
OCTOBER 24, 2023
It moves beyond the limitations of mobile web ads, allowing advertisers to integrate seamlessly into the user’s experience. They utilize a variety of ad formats, from display ads to video ads, tailoring their advertising strategy to capture the mobile user’s attention effectively.
Advertising 52
52 
Everything You Need to Know About Digital Out-of-Home Advertising
Basis
NOVEMBER 12, 2024
Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. What DOOH Formats and Mediums Are There?
Advertising 52
52 
Top 6 Benefits of Programmatic Advertising
Single Grain
JULY 17, 2023
It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters.
Advertising 52
52 
Let's personalize your content