Martech

JANUARY 3, 2024

Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Non-viewable impressions. Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context.

Advertising 128

Advertising Impressions Demand Side Platform Conversion 128

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

InMobi

MAY 12, 2016

Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. InMobi Exchange is bringing powerful in-app video to brands at scale.

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Adtech comprises two primary platforms: demand and supply-side. Demand-side platforms. Intentionally misrepresented ads.

First-Party Cookies 125

First-Party Cookies Cookies Impressions Ad Exchange 125

InMobi

SEPTEMBER 19, 2019

Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q2 2019, we saw, on average, video completion rates of around 80% and viewability of 91% via private marketplace deals. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Basis

NOVEMBER 12, 2024

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

InMobi

MARCH 11, 2021

However, like this OM SDK release for viewability, this will go through an adoption curve on the publisher side before it becomes available for advertisers at scale. For example, advertisers interested in reaching sports fans can target users on the sports page of a news app. What should you do as an buyer?

Demand Side Platform 52

Demand Side Platform Machine Learning Viewability Audience 52

MediaFuse

JULY 10, 2017

Some of the factors involved in selecting the video include audience composition, content vertical capabilities, screen type and viewability. This situation involves a setting where various buyers are able to reserve a certain type of inventory through a demand-side platform. Header Bidding.

Header Bidding 52

Header Bidding Demand Side Platform Ad Server Viewability 52

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? What do you look for in demand-side platforms? An omnichannel DSP is very different than a niche or highly specialized DSP. That all depends.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

InMobi

OCTOBER 27, 2020

Conversely, publishers should also review the depth of demand side coverage, for example, the global and local coverage of advertisers, the direct demand-side platform (“DSP”) relationships, preferred partnership status with leading agencies, etc.

Viewability 52

Viewability Demand Side Platform Pop-Up GDPR 52

Smaato

JANUARY 30, 2024

Open Measurement (OM), extended to support television for viewability purposes, is a crucial aspect of. As the industry matures, this approach is no longer sufficient. A significant shift is taking place, especially in how users engage in transactions through CTV.

Conversion 52

Conversion Viewability Demand Side Platform Advertising 52

Digiday

OCTOBER 25, 2022

For instance, auditors approached Google — a potentially abundant source of insights given the ubiquity of both its buy- and sell-side ad tech tools — and requested it participate in the study. Google seemingly punted and told auditors that it does not have access to sell-side data, as that information belongs to publishers, sources said.

Ad Tech 84

Ad Tech Demand Side Platform Non-Profit Viewability 84

Digiday

JULY 24, 2022

There’s enough demand for cheap, high viewable traffic that MFA publishers can scale these businesses profitably.”. No vendor wants to be just another commodity open auction demand partner. A big demand-side platform, for example, could decide not to buy impressions from these sites.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

InMobi

AUGUST 8, 2023

Now, I am responsible for the technical success of the customers which are top demand-side platforms (Tradedesk, Liftoff, Amazon, Yahoo), viewability partners (DoubleVerify, MOAT, IAS), and several key agencies.

Demand Side Platform 52

Demand Side Platform Viewability Food Conversion 52

InMobi

JANUARY 25, 2022

Further, many demand-side platforms (DSPs) and other ad tech platforms serving advertisers have updated their bidding algorithms to account for having less data than before. For these kinds of campaigns, success was measured using KPIs like viewability rate, video completion rate, etc.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Smart-Hub

APRIL 12, 2024

Viewability and Fraud Detection Fake impressions and clicks mislead campaign analytical data and prevent marketers from adopting their strategies correctly while also decreasing ROI. Therefore, for marketers, it is crucial to ensure genuine ad viewability and minimize the risk of fraud.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

InMobi

MARCH 9, 2021

SPO describes plans undertaken by advertisers and/or demand-side platforms (DSPs) to create the most direct, trusted, verified and efficient paths to publisher's inventory. Today, few terms in ad tech and programmatic ad circles are as frequently talked about and discussed as supply path optimization (SPO).

Header Bidding 52

Header Bidding Ad Exchange Demand Side Platform ROI 52

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Much like how DOOH is a type of OOH advertising, pDOOH is a type of DOOH advertising, and it includes any DOOH inventory that is bought programmatically.

Advertising 92

Advertising Pop-Up Impressions Demand Side Platform 92

Monetize More

JANUARY 18, 2023

At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. A DSP is defined as an infrastructure that enables advertisers and agencies (buyers) to manage their media buying via a single platform.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

InMobi

APRIL 4, 2019

A demand-side platform (DSP) then aggregates programmatic advertiser interest from a wide variety of advertisers, agencies and ATDs. Common Problems with Second Price Auctions There are other players in the demand side of the equation here too.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

AdvertiseMint

OCTOBER 24, 2023

Advertisers can place their mobile app ads within these applications through platforms such as Google Ads or other demand-side platforms. It all begins when an app owner or app publisher opts to monetize their app. This may include targeting specific mobile devices, app categories, or user behaviors.

Advertising 52

Advertising Conversion Rate Video Ads Click Through Rate 52

InMobi

JULY 8, 2021

Optimize for metrics like viewability, click-through rates (CTR), video completion rates (VCR), etc. Just about all demand-side platforms (DSPs) now support SKAdNetwork, including InMobi DSP. For advertisers that measure success through media-focused KPIs like CTR and VCR, nothing changes.

Click Through Rate 52

Click Through Rate Demand Side Platform Audience Machine Learning 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Demand Side Platform 72

Demand Side Platform Impressions Education Ad Server 72

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. Related Read : [link]. Display Lumascape’s Branches. Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

InMobi

JUNE 5, 2018

They’ll either use proprietary technology or a Demand Side Platform (DSP) to buy and optimize media campaigns on ad exchanges, ad networks and other available inventory sources they are connected with. For example, some DCOs offer solutions to create dynamic ads with layered features like videos, maps and carousel galleries.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? Add the new user privacy laws to that, and we are looking at a whole new puzzle.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. They Provide Greater Transparency and Control.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Brid.tv

JUNE 14, 2023

A publisher makes their website or app inventory available on the ad exchange through a supply-side platform (SSP), providing all the necessary information such as page location, audience data, metrics, needed ad format, etc. Monetize with outstream ad units for maximum ad viewability.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

InMobi

DECEMBER 13, 2019

In Q2 2019, InMobi saw, on average, video completion rate of ~80% and viewability of 91% (IAS, Moat, DoubleVerify) via private marketplace deals. Rise of specialized DSPs: Consolidation continues to happen among omnichannel demand-side platforms (DSPs).

Advertising 52

Advertising Banner Marketing Rich Media 52

Monetize More

APRIL 13, 2023

An example would be as follows: A visitor visits Forbes.com, and within a few milliseconds the header bidding code gets executed, makes a call to the demand partners the publisher is signed up with (AppNexus, etc.) The winning bid is decided between all the available demand-side platforms, and the highest bidding is selected.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Digiday

SEPTEMBER 22, 2022

Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. A lot of retail media networks come into play.

Media 68

Media Cookies Conversion Rate Affiliates 68

Clearcode

AUGUST 13, 2023

Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP). What’s also important to mention is viewability.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

Let’s explore: Focus on attention metrics Attention metrics are on the rise: A trend fueled by the idea that the old proxies for performance—the likes of viewability, reach, and frequency—are no longer optimal since they fail to provide an accurate measure as to whether target consumers actually see ads. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52