Martech

APRIL 8, 2025

Dig deeper: Why ignoring consumers’ AI concerns is a costly mistake Personalization in a privacy-conscious world Personalization remains important, but reliance on direct data sharing is decreasing, the report found. While 53% of U.S.

Direct Data 105

Direct Data Communications Conversion Marketing 105

VideoWeek

APRIL 2, 2025

Data clean rooms are playing a growing role in CTV, both in direct data collaboration between advertisers and CTV providers, and in retail media activations. In this interview, Henthorn outlines how clean rooms are helping bring retail data into CTV campaigns, and the role of agencies in these activations.

Agency 52

Agency Retail Direct Data Media 52

Ad Monsters

FEBRUARY 20, 2024

But cookie deprecation will ultimately eliminate that route for assessing my interest, leading many publications to collect first-party data through free account signups. This direct data source can help publishers create audience segments based on user interest.

Cookies 100

Cookies First-Party Cookies Ad Server Audience 100

PubMatic

SEPTEMBER 26, 2023

Meanwhile, the major holding companies that are in the process of creating their own addressable audience solutions would do well to work with companies that have access to direct data and signals at scale and across devices, as well as the means to deliver on them in a privacy-compliant way in order to fuel enhanced targeting for marketers.

Audience 105

Audience Direct Data Cookies Advertising 105

Martech

JANUARY 13, 2022

Real-time data capture and bi-directional data integration sync with CRM. In fact, Marketo’s Sales Partnership feature shares customer intelligence across every touchpoint in the buyer journey. That includes: Multi-attribute lead scoring across sales and marketing touches. Prioritized lead and account engagement scores.

ROI 121

ROI Machine Learning Conversion Rate Healthcare 121

Media Math

MAY 23, 2022

Through bi-directional data-sharing between buy and sell side, in addition to sharing the goals each has for a given campaign. But both advertisers and publishers are working towards the common goal of getting consumers to engage with what they are putting out on the internet to generate revenue.

Marketing 52

Marketing Viewability Impressions Direct Data 52

MNTN

MARCH 19, 2024

Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97