Ad Monsters

FEBRUARY 20, 2024

But cookie deprecation will ultimately eliminate that route for assessing my interest, leading many publications to collect first-party data through free account signups. This direct data source can help publishers create audience segments based on user interest.

Cookies 100

Cookies First-Party Cookies Ad Server Audience 100

Martech

JANUARY 13, 2022

Real-time data capture and bi-directional data integration sync with CRM. In fact, Marketo’s Sales Partnership feature shares customer intelligence across every touchpoint in the buyer journey. That includes: Multi-attribute lead scoring across sales and marketing touches. Prioritized lead and account engagement scores.

ROI 126

ROI Machine Learning Conversion Rate Healthcare 126

PubMatic

SEPTEMBER 26, 2023

Meanwhile, the major holding companies that are in the process of creating their own addressable audience solutions would do well to work with companies that have access to direct data and signals at scale and across devices, as well as the means to deliver on them in a privacy-compliant way in order to fuel enhanced targeting for marketers.

Audience 91

Audience Direct Data Cookies Advertising 91

Media Math

MAY 23, 2022

Through bi-directional data-sharing between buy and sell side, in addition to sharing the goals each has for a given campaign. But both advertisers and publishers are working towards the common goal of getting consumers to engage with what they are putting out on the internet to generate revenue.

Marketing 52

Marketing Viewability Impressions Direct Data 52

MNTN

MARCH 19, 2024

Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Digiday

JANUARY 10, 2023

Roku is also likely able to collect more data about what people watch on a smart TV owned by the company — such as programming piped in through a traditional TV set-top box — vs. what it has access to via its CTV devices, and that expanded data set could help the company when selling ads on its platform. .

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68

OpenX

JANUARY 14, 2025

Combined with our robust identity graph and expanded access to direct supply now encompassing over 80 direct data partners we are redefining what curation means and, as a result, what we can deliver to buyers.

Conversion 52

Conversion Electronics Direct Data Agency 52