MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Media Math

MAY 23, 2022

Last month, we participated in ad:tech New Delhi , India’s #1 marketing and media technology event. Through bi-directional data-sharing between buy and sell side, in addition to sharing the goals each has for a given campaign. Good quality advertising helps monetize good quality content and vice versa.

Marketing 52

Marketing Viewability Impressions Direct Data 52

Digiday

JANUARY 10, 2023

“Roku is probably thinking ‘we’d better be making TVs as well to at the very least hedge ourselves and maybe protect ourselves from whatever further competition might evolve,’” said Tim Nollen, senior media tech analyst at investment bank Macquarie. 14.6%: Percentage share of TV ad impressions that aired on CBS in 2022. CTV market.

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68