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Real-time data capture and bi-directionaldata integration sync with CRM. Direct mail. Social media. Bizible by Marketo , an add-on platform by Adobe, offers complete attribution across every marketing and sales touchpoint, a variety of attribution models, and connectors to paid media channels.
These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Offers rules-based or predictive lead scoring for any data point including email and website actions, social media metrics and form captures. ActiveCampaign.
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