Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Prioritized lead and account engagement scores.

ROI 131

ROI Machine Learning Conversion Rate Healthcare 131

Digiday

JANUARY 10, 2023

This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market. Big-screen battle. Why TV advertising’s upfront model won’t fade away. WTF is the U.S. Joint Industry Committee? LG and Samsung already lead the market outside the U.S.,

Manufacturing 68

Manufacturing Demand Side Platform Agency Marketing 68

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Real-time data capture and bi-directional data integration sync with CRM. Target customers. Product overview. Product overview.

Marketing 126

Marketing Manufacturing Communications Healthcare 126