Direct Data, Manufacturing and ROI

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Direct Data

Manufacturing

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A marketer’s 2022 guide to Marketo: What it does today

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Prioritized lead and account engagement scores.

ROI

ROI Machine Learning Conversion Rate Healthcare

16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Target customers. Product overview.

Marketing

Marketing Manufacturing Communications Healthcare

AdTech Trends

A marketer’s 2022 guide to Marketo: What it does today

16 marketing automation platforms your organization should consider

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