Martech

FEBRUARY 23, 2022

What insights do we have currently into the ROI of various content types and items produced by the marketing team? Do they understand the needs of prospective customers or could they benefit from further education on the market? The pandemic has forced workers in a wide variety of roles and industries to learn new skills.

Machine Learning 115

Machine Learning Display Advertising SEO Education 115

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning. How do you monetize web traffic?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Target ROAS : Get the best return on investment (ROI) on your spend. Trend #1: PPC Automation.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96