Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. Table of Contents.

Ad network 52

Ad network CPC CPM CPA 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. A study from 2020 showed that header bidding increases fill rate by 23% and average CPMs by 20%.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

SEPTEMBER 16, 2024

Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads. This shift has pushed advertisers to allocate more budget toward video. Now, publishers who leverage video ads instead of just display advertising are at an advantage.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Brid.tv

SEPTEMBER 30, 2022

In other words, basically all video publishers want to advertise in this slot. Second, because of high demand, pre-rolls have a higher ad fill rate. It should also have video header bidding capabilities to maximize ad fill rate and yield. This means two things. Start Monetizing.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

SODP

JULY 25, 2023

To understand this better, consider a popular news website looking to monetize its space through display advertising. Instead of manually negotiating with multiple advertisers, the website can use an SSP. The platform opens the site’s ad space up to for bidding from relevant demand partners.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Brid.tv

DECEMBER 20, 2022

Banner ads are a staple of display advertising and one of the most common ad formats out there. 5 Best In-App Advertising Platforms for Publishers and Developers. With the right mobile advertising platform by your side, you will be able to easily sell ad inventory, achieve higher ad fill rates , and generate more revenue.

Advertising 75

Advertising CPM Mobile Ads Banner 75

Brid.tv

NOVEMBER 25, 2022

This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. With this tool, you can track and optimize bidder latency and frequency, CPMs, timeouts, SSP win rates, ad fill rates, and more. Ad Demand. Top 5 Ad Monetization Platforms for Publishers in 2023.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52