Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. A study from 2020 showed that header bidding increases fill rate by 23% and average CPMs by 20%.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

SEPTEMBER 30, 2022

In other words, basically all video publishers want to advertise in this slot. Second, because of high demand, pre-rolls have a higher ad fill rate. With contextual video advertising , the ads that show up on your website or app will match the rest of the content. Pre-Roll Ad Best Practices for Advertisers.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Single Grain

AUGUST 8, 2023

Case Study 5: Local Now Experienced an Impressive 282% YoY Revenue Increase by Leveraging Server-Side Programmatic Advertising Advertiser: Local Now American OTT service Advertising Agency That Drove Success : PubMatic Challenge : Local Now sought a select group of partners to enhance their expansion across CTV and streaming platforms.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

VideoWeek

JANUARY 17, 2025

The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. percent year-on-year in Q3, while display ad revenues were down by 11.4 Online video revenues across the publishers surveyed were down by 7.4 percent. .”

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52