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In other words, basically all video publishers want to advertise in this slot. Second, because of high demand, pre-rolls have a higher ad fillrate. Maximize Viewability With a Floating Video Player. It should also have video header bidding capabilities to maximize ad fillrate and yield. Start Monetizing.
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Increased ad revenue benefits publishers when their main aim is monetizing more of their premium inventory, Better Yield : Since you are not solely relying on a single SSP, this allows smoother dynamic allocation of ad impressions & increased fillrate. How does Header Bidding help advertisers?
We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fillrates, and offer specialized features. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users.
The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. percent year-on-year in Q3, while display ad revenues were down by 11.4 Online video revenues across the publishers surveyed were down by 7.4
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