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Lending Tree’s new marketing chief says customer experience is king

Martech

We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. When I think about the opportunity at this stage in LendingTree’s history, we’re reminding consumers why we are the best company to be trusted with their finances. There had to be a better way.

Finance 109
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The battle of Tax Day: Analyzing TurboTax, H&R Block and TaxAct’s display ad strategies

Ad Beat

Source: Adbeat Most of its other publisher placements are dominated by sports content (think soccer, MMA, and the Green Bay Packers), finance, and current affairs. Source: Adbeat H&R Block also targets a similar mix of content to TurboTax on sites like USA Today and Yahoo — we’re talking sports, finance, news, and puzzles.

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Trending Sources

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ADvendio’s Seamless Connections for Media Buying & Selling

Advendio

ADvendio’s Media Selling and Ad Server connections for digital advertising support dynamic display advertising used in both digital video and audio broadcasting. Xandr Monetize is one of the leading AdServers for Display Advertising, Video and Native inventory. Xandr Monetize.

Media 88
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Marketing-as-a-Service: Key Fundamentals

Martech Series

Marketing Technology News: YOYI TECH Acquires LinkFlow, Closes $20 Million D+ Round Financing, and Leads the Industry in…. They can handle organic SEO, local SEO, paid media, web development, social media management, and other online display advertising under one roof. The future of marketing is here – Marketing-as-a-service.

Marketing 101
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Publishers report Q1 ad revenue is pacing 10-25% behind forecasts

Digiday

Unlike other publishers who spoke to Digiday for this story, this executive’s ad business does not include programmatic or display advertising, so short-form, vertical video and social campaigns have been the quick and easy solutions to execute on advertisers’ shortened timelines.

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Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?

Ad Beat

Now let’s fast-forward to the present day ( well, 2023 ) and analyze how the tech giant currently spends its US display advertising budget, based on estimated data from Adbeat’s competitive analysis platform. million on display advertising in the US during 2023 , of which the vast majority ($137.1 million impressions).

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15 cutting-edge tools every B2B marketer should know

Martech

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. And it supports the data needs of the entire firm, from manufacturing to finance.