Display Advertising Finance Video Ads 
Ad Beat
APRIL 10, 2024
Source: Adbeat Most of its other publisher placements are dominated by sports content (think soccer, MMA, and the Green Bay Packers), finance, and current affairs. Creatives Standard TurboTax’s standard ads are loaded with social proof. It’s all pretty generic. All general interest stuff that reflects the broad audience for tax tools.
Ad Beat
MARCH 6, 2024
Now let’s fast-forward to the present day ( well, 2023 ) and analyze how the tech giant currently spends its US display advertising budget, based on estimated data from Adbeat’s competitive analysis platform. Ad spend and networks Adbeat estimates show that Samsung spent a cool $152.2 million), the Google Display Network ($2.1
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Single Grain
JUNE 5, 2023
Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (
Monetize More
JUNE 28, 2022
ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. In addition to these signs, app developers employ reporting tools to differentiate between mobile video ad revenue as well as rewarded video ad revenue when deciding how to monetize their apps. Ad Unit Varieties.
VideoWeek
MARCH 10, 2023
Display advertising revenues were fairly static, up by 0.1 percent, while online video revenues fell by 1.9 Pinterest Tests Video Ad Format on Search Social sharing website Pinterest is testing a new video ad format which appears in search results, TechCrunch reported this week. percent year on year.
VideoWeek
JUNE 17, 2022
Discovery to Cut Ad Sales Team. Discovery is looking to cut 30 percent of its ad sales team, resulting in nearly 1,000 job losses globally, according to Reuters. In April, finance chief Gunnar Wiedenfels said Warner Bros. Warner Bros. Discovery is seeking to recoup $3 billion following its $43 billion merger.
VideoWeek
OCTOBER 21, 2022
Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. The watchdog noted that Meta terminated Giphy’s advertising services upon acquisition.
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