Martech Series
JULY 11, 2022
Rising grocery prices and continuing supply chain issues leave consumers struggling to not only find the products they want and need but to stretch their food budgets as far as possible. Yet, grocery prices are continuing to rise across all tracked channels – affecting food, dollar, online, and more recently impacting club and mass.
VideoWeek
SEPTEMBER 13, 2024
In this week’s Week in Review: Spotify set to start paying video creators, BBC rules out ads as alternative to licence fee, and UK pushes ahead with a junk food ad ban. The plans were originally announced by the previous Conservative government, and there had been questions over how Labour might move forward with the ban.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digiday
AUGUST 29, 2022
While Doner Advertising developed the campaign, additional support was provided by Hunter Public Relations and J3media, the company’s media agency. According to Kantar data, Listerine spent over $23 million so far on advertising efforts. A number of brands took to OOH during the post-pandemic period, including Listerine.
Martech
JULY 19, 2023
So, we started adding syndication display advertising, email nurture as an all-in-one solution, and then intent data and predictive analytics. When you opened it was a personalized link with your name and then a tray of food like you would get on an airplane and an eye mask. Got to travel all over the world.
Ad Beat
AUGUST 23, 2024
Publishers When it comes to publishers, Guinness prioritizes big names in the food and drink space , with about one-third of their budget spent on placements on a single website: Allrecipes. Source: Adbeat Their ads mostly appear on recipes, rather than anything specifically alcohol-related.
Single Grain
JULY 9, 2021
The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. Step #2: Research Your Competitors.
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. However, this is starting to change.
Expert insights. Personalized for you.
79 
Let's personalize your content