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The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional displayadvertising, marketers have shifted their budgets to new advertising channels. Step #2: Research Your Competitors.
Programmatic DisplayAdvertising. Programmatic displayadvertising uses automation to buy advertisements in real-time based on a user’s online interactions. This form of smart advertising is great for creating retargeting ads and highly personalized ads. Social Media Marketing. SEO and SEM.
For example: A dried-fruit brand can leverage programmatic advertising platforms to effectively reach health-conscious individuals, fitness enthusiasts or those interested in organic food. Retargeting : The digital marketing strategy to reach users who have previously interacted with their website or app.
McDonald’s: One of the most recognized fast-food chains in the world, McDonald’s has thousands of locations globally. KFC (Kentucky Fried Chicken): A fast-food chain known for its fried chicken, KFC has many franchise locations internationally. An illustration of pay-per-click advertising is Google Ads.
Our team of programmatic ad experts leveraged StackAdapt’s dynamic retargeting units, resulting in an immediate and significant performance improvement. Key Results: Retargeting ROAS experienced a remarkable 381% increase, soaring from 1.91 Hence, Kellogg’s sought a solution to upscale its advertising efforts.
To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic displayadvertising examples. Results The results of O2’s programmatic advertising campaign were impressive.
Related Content: Best Programmatic Advertising Agency: Top 6 Choices for 2023 Programming Advertising Examples Now that you understand how programmatic ads work and the benefits of using them in your ad campaigns, let’s take a look a few examples.
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