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5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples. Results The results of O2’s programmatic advertising campaign were impressive.

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The WIR: US Braces for TikTok Shutdown, The Trade Desk Acquires Sincera, and UK Publishers Turn to Data Sales as Ad Revenues Struggle

VideoWeek

Publishers Lean On Data Sales as Ad Revenues Struggle UK digital publisher revenues were flat in Q3 last year, according to the latest Digital Publisher Revenue Index from the Association of Online Publisher and Deloitte with display advertising and digital video revenues both down significantly year-on-year.