The Ad Tech Blog

JUNE 25, 2024

This event could be an email, text message, app notification, or media ad. Benefits of Geofencing Mobile Ads Geofencing offers several benefits for mobile advertising. Mobile Display Advertising Using Geo-targeting & Geofencing | Thumbvista – An article discussing the use of geofencing in mobile display advertising.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. So, why is it that so many advertisers are including social media in their programmatic strategy?

Media 52

Media Geo targeting Display Advertising Audience 52

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. When users type in specific keywords into search engines like Google or Bing, advertisers have the chance to show their ads at the top or bottom of the search results page.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

MAY 29, 2023

International PPC marketing is the art of running targeted online advertising campaigns across multiple countries and regions. It involves reaching out to a wider, more diverse audience through display advertisements on SERPs, social media platforms, and various websites.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. Performance Measurement.

Agency 52

Agency Advertising Retargeting Conversion 52

Brid.tv

NOVEMBER 29, 2022

Pros: Robust online video platform Video and display advertising support Programmatic advertising and video header bidding Header bidding and ad analytics An array of ad formats and units available Brid.TV Marketplace with access to premium ad demand. Here’s a quick overview of each one: Essential ($24.99/month) Business ($89.99/month)

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97