Monetize More

OCTOBER 4, 2022

In fact, outstream video creatives have some of the highest reported CTRs among all forms of display advertising: the average CTR for outstream video ads is 2.3 percent, which is almost two times higher than the average CTR for traditional display. Make the most of Q4 Spend. Ad Stack Prep .

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Start monetizing your content today with Brid.TV!

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

JANUARY 18, 2023

This option can give advertisers and agencies quick access to a wide range of publisher inventories on a global scale. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Monetize More

MARCH 2, 2023

Most companies or advertisers who have tried to market a product or service online will be familiar with that term. Advertising via Facebook or Google AdWords is a good example of PPC. An advertiser does not have to buy ad inventory in bulk and risk wasting money on untargeted or irrelevant website visitors.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Brid.tv

SEPTEMBER 30, 2022

It should also have video header bidding capabilities to maximize ad fill rate and yield. Our all-in-one online video platform and advertising solution can help you automate the process of distributing and monetizing video content, so you can put all your focus on running your business. .

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

AdExchanger

SEPTEMBER 12, 2024

The federal antitrust trial against Google that began earlier this week in Virginia went so deep into the ad tech weeds on Day Three that even this ad tech reporter was barely familiar with some of the terminology. Truthful DRS, anyone? Read on for an explanation as testified to by DOJ witness Professor R.

Ad Tech 132

Ad Tech Header Bidding Display Advertising Advertising 132

Smart-Hub

OCTOBER 24, 2023

Header Bidding Implement header bidding to increase competition among advertisers for your ad inventory. Programmatic Direct Deals Explore programmatic direct deals, where you negotiate with specific advertisers or agencies to secure premium ad placements and higher rates, ensuring predictable revenue streams.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

InMobi

JANUARY 17, 2019

Creatives: Appreciate clients want to run everything from display advertising to premium, interactive video ads. Ideally, it should work well for both advertisers (and their partners like DSPs) and for the publishers where the ad will ultimately reside. So how does this work?

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

Monetize More

DECEMBER 28, 2022

MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru header bidding technology, Traffic Cop, and much more. MonetizeMore’s main priority is to power up publishers with the world’s most advanced advertising technology.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. They’ve launched their OpenWrap SDK to roll out header bidding for mobile in-app ads. App ads are display advertising that app publishers use to monetize their mobile apps.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

SEPTEMBER 13, 2024

There was also a lot of discussion of Google’s efforts to fight back against header bidding, which made it easier for rival supply-side platforms to compete with its own AdX exchange.

Food 52

Food Ad Tech Media Agency 52

Clearcode

APRIL 26, 2022

Advertisers participating in PMP deals can bid on the available inventory before the publisher offers it in an open RTB auction. Header bidding (aka pre-bidding, advance bidding, and holistic yield management) is a media-buying process that enables publishers to simultaneously collect bids from a number of demand sources (e.g.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40