Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Monetize More

OCTOBER 4, 2022

This approach benefits both parties: publishers are able to generate more revenue based on the given demographic information and advertisers have better information with which they can target their ads more effectively. Native Advertising. So, it’s a great time to power up on Native Advertising in Q4.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Monetize More

JANUARY 18, 2023

This option can give advertisers and agencies quick access to a wide range of publisher inventories on a global scale. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

OCTOBER 24, 2023

Header Bidding Implement header bidding to increase competition among advertisers for your ad inventory. Programmatic Direct Deals Explore programmatic direct deals, where you negotiate with specific advertisers or agencies to secure premium ad placements and higher rates, ensuring predictable revenue streams.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Clearcode

APRIL 26, 2022

Advertisers participating in PMP deals can bid on the available inventory before the publisher offers it in an open RTB auction. Header bidding (aka pre-bidding, advance bidding, and holistic yield management) is a media-buying process that enables publishers to simultaneously collect bids from a number of demand sources (e.g.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40