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MonetizeMore dominates the ‘publisher tool’ category in the Lumascape by providing premium advertising yield to its publishers since 2010 through PubGuru headerbidding technology, Traffic Cop, and much more. MonetizeMore’s main priority is to power up publishers with the world’s most advanced advertising technology.
There was also a lot of discussion of Google’s efforts to fight back against headerbidding, which made it easier for rival supply-side platforms to compete with its own AdX exchange. Google says that it competes with social platforms and in-app ad businesses, as well as rival ad tech businesses which operate across the open web.
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