The Ad Tech Blog

JUNE 25, 2024

Greater Adoption in Various Industries: More industries, including healthcare, real estate, and retail, will adopt geofencing to enhance their marketing strategies and improve customer engagement. Mobile Geofencing Marketing & Advertising Solutions | Demand Local – Details on mobile geofencing marketing and advertising solutions.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Martech Series

JULY 11, 2022

LloydsPharmacy is a leading community pharmacy and healthcare provider with over 1,400 pharmacies across the UK, mainly in community and health centre locations. LloydsPharmacy strives to provide customers with exceptional service and healthcare. Now with ramped up online demand, the company wanted to reflect this across all channels.

Healthcare 77

Healthcare Display Advertising MarTech Media 77

Digiday

JANUARY 26, 2023

Unlike other publishers who spoke to Digiday for this story, this executive’s ad business does not include programmatic or display advertising, so short-form, vertical video and social campaigns have been the quick and easy solutions to execute on advertisers’ shortened timelines.

Healthcare 83

Healthcare Finance Conversion Media 83

Brid.tv

APRIL 11, 2024

The two most prominent benefits of digital advertising (such as display advertising and mobile video advertising ) over its traditional counterparts are codependent but equally crucial. Aside from what we’ve mentioned already, the development of digital media brought forth several other innovations.

Media 52

Media Healthcare Audience CPM 52

Single Grain

AUGUST 8, 2023

The exceptional growth did sustain for over 45 days since the launch of the programmatic advertising campaign. The company primarily marketed through social media but had limited experience with display and audio advertising. Their previous attempts at display advertising were inconsistent.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Ad Beat

JANUARY 1, 2020

There are several ways in which you can market your business using mobile advertising. For example, if you don’t have an app, but your website is mobile-optimized, you’d be better off investing in mobile search or display advertising campaigns. Google is the main player when it comes to mobile display ads.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52