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VIZIO Leverages SpringServe Tiles to Enhance Content Discovery and User Experiences on the Home Screen

Martech Series

Publishers can use the functionality to highlight content recommendations or feature non-intrusive display advertising. This technology, built off the IAB native ads spec, brings new tools to the most important first impression consumers have with their television, the navigation of the home screen.

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Automated Creative Launches In The US and Canada

Martech Series

By turning impressions into intelligence, Automated Creative’s clients, from Cisco to P&G, make huge leaps in the performance of paid social and display advertising. Today it’s a no brainer. Tomorrow it’s a non-negotiable.”

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Inside Samsung’s $150M+ display ad strategy: Can it overtake Apple?

Ad Beat

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 Now let’s fast-forward to the present day ( well, 2023 ) and analyze how the tech giant currently spends its US display advertising budget, based on estimated data from Adbeat’s competitive analysis platform. million impressions).

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What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Clearcode

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers. 10,000 impressions across 15 publishers).

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How brands are using the Olympics in display ads (feat. Gillette, Intel, Toyota & more)

Ad Beat

million on ads driving clickers to their Olympics microsite, Toyota Start Your Impossible : Source: Adbeat Not content to collaborate with a single Olympian, the car manufacturer is sponsoring 250+ Olympic and Paralympic athletes as part of Global Team Toyota. In fact, since mid-April, they’ve spent an estimated $1.6

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

A combination of native and catalog feed ad units was used, and both delivered impressive results. The paid LinkedIn campaign served as an awareness tactic, generating 136,811 impressions and 146 visits to the contact page. Key Results: The digital campaigns consistently achieved over 1 million impressions.

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Phygital agency NEWU is here to surprise you

Martech

“The first is the residential business unit, essentially the manufacture and distribution of accessories and residential furniture, primarily for home and office but for living indoors and outdoors; everything you can imagine except for kitchens and bathrooms.” The European Parliament was one of our most impressive projects.

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