Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is an advertising technology (AdTech) platform that enables advertisers and agencies to purchase ad space on an impression-by-impression basis from publishers via ad exchanges and supply-side platforms (SSPs). Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

MNTN

JANUARY 13, 2023

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Common examples of performance marketing include: Pay-per-click (PPC). Pay-per-impression (PPM). Benefits of Performance Marketing.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

FEBRUARY 13, 2025

Whether in the office or while working from home, your clients are already plugged into these devices where they can easily come across relevant advertising. Programmatic Display Advertising Programmatic advertising , like banner ads, is placed in designated spots on websites, apps and social media platforms.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59