Brid.tv

NOVEMBER 1, 2022

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

InMobi

APRIL 7, 2014

If you are an app developer looking to monetize your app by display advertising, but want to customize ads according to your app’s look and feel, then native ads are what you should be after. Stitch the assets together to display the native ad. Enable Impression and Click handling. Q: What are InMobi Native Ads?

Impressions 52

Impressions Banner Display Advertising Real Estate 52

Ad Beat

AUGUST 6, 2024

But their channel selection is a real mixed bag: Source: Adbeat Their top five channels include: Gaming streamers Luke TheNotable and PrestonPlayz Child-friendly channels Masha and The Bear and Toy For Kids Real estate marketplace Zillow So are they targeting teens? Parents with young kids? Property buyers? Or all three?

Real Estate 83

Real Estate Manufacturing Brand Awareness Audience 83

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Buyer identification: Publishers know exactly who buys their impressions.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

DECEMBER 21, 2022

When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52