The Ad Tech Blog

JUNE 25, 2024

Here are five predictions for the future: Increased Use of AI and Machine Learning: AI and machine learning will enhance geofencing capabilities, enabling more precise targeting and personalized ads based on user behavior and preferences. More Information What is mobile geofencing?

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

illumin

OCTOBER 20, 2023

Contextual targeting in digital advertising, specifically display advertising , offers several benefits for both publishers and advertisers. By understanding the context of their website’s content, publishers can offer advertisers relevant ad placements that align with the users’ interests and intentions.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. via paid downloads and in-app advertising. Book My Free Marketing Consultation.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96